2023 was certainly a rough year for Marvel Studios and potentially the one to reshape their future. Phase 4 seemed to be the most experimental for the studio, especially facing troubles during COVID and the recent strikes completely scrapping any plans that were finally coming together. The Marvels‘ box office is definitely going to be something many cling to for a variety of reasons, but it does look like Marvel Studios wasn’t just blinded by the troubles heading their way.
In a new report by The Hollywood Reporter, they claim that according to their sources, “Marvel studios and Disney were well aware The Marvels was in trouble” even before it was released in theaters. As such, they are going to take their time to rework their theatrical tentpole releases and also evaluate generally how they will move forward.
Marvel Spotlight is their first move to create a more distinct separation of the projects that are relevant for the bigger picture, but it does seem like this might be how they’ll brand most of their Disney+ series moving forward. THR also highlights that Deadpool 3 is a deliberate choice as the only release next year and perhaps is one of the reasons they are considering reworking Captain America: Brave New World. Marvel Studios’ future may seem uncertain but it’s definitely a good sign that they are learning from their lessons.
Source: Hollywood Reporter