There’s been an online debate for years if Marvel Studios catering too much to a younger audience. With the rise of more adult fare like The Boys, some people feel like there’s no place for that franchise anymore. The series creator Seth Rogen, however, does acknowledge that the films are “just not for” him as he believes it’s not made for an “adult with no children.” Though he also aknowledges that is his own personal taste and praises Marvel Studios president Kevin Feige.
Yet, he also goes on to highlight that The Boys “wouldn’t exist” if it weren’t for the existence of Marvel Studios. It’s classic counterprogramming that we’ve seen many times throughout the years and a simple evolution that was set by the produciton company in the superhero genre. It’s common that alternatives pop up that cater to different types of audiences that may want to embellish in mocking the other. He also highlights how the “Western” never truly went away but many of its elements still live on in modern projects.
Truthfully, without Marvel, ‘The Boys’ wouldn’t exist or be interesting. I’m aware of that,” Rogen said. “I think if it was only Marvel [in the marketplace], it would be bad. But I think it isn’t – clearly. An example I’m always quoting is, there’s a point in history where a bunch of filmmakers would have been sitting around, being like, ‘Do you think we’ll ever make a movie that’s not a Western again? Everything’s a Western! Westerns dominate the fucking movies. If it doesn’t have a hat and a gun and a carriage, people aren’t going to go see it anymore.Seth Rogen
ONe could argue that the understanding of what is and isn’t “adult” does leave a lot of wiggle room. The Boys offers some powerful story telling but also enjoys its over-the-top violence and earning its hard-R rating. Yet, that isn’t the case for everyone. Marvel Studios isn’t making films specifically for children but something anyone can enjoy at all ages, as not every adult without a child might agree with Rogen‘s view on the matter.
He makes a good point that a certain type of filmmaking has been very dominant finanically speaking in comparison to traditional cinematic experiences, though he also tries to drive a wedge between these two by describing one as “audiovisual entertainment” and “cinema,” creating a distinction of these experiences.
The debate that sparked from Martin Scorsese has flip-flopped from creative to creative. Blockbusters are still a big part of the cinematic experience but what one describes as “cinema” can change from person to person. There should not be a reason to create a distinction but consider the ramifications of one type dominating the other. Though this is a matter we’ll likely never see a consensus on the matter given how discourse has changed over time.