Here’s a rather shocking reveal, but it seems Amazon’s gamble with The Lord of the Rings: The Rings of Power may have not paid off as initially hoped. The series is one of the most expensive productions out there and already has a second season on the horizon, but new internal data has revealed that the first season was only finished by 37% of its viewers domestically. Internationally, it’s not too far off at around 45% with 50% usually considered a “solid” performance.
There’s a bit of irony to this story, as the series is not viewed as a failure, even if it didn’t even become a major awards contender either. The series had the biggest debut for the streaming service and that does mean its smaller finish rate still would rival any other series on the platform. Up until now, The Boys seems to remain their biggest release (throwing another wrench into the superhero fatigue blender) and Amazon Studios chief seemingly views The Rings of Power quite a bit more positively.
This desire to paint the show as anything less than a success — it’s not reflective of any conversation I’m having internally. That’s a huge opportunity for us. The first season required a lot of setting up.
Jennifer Salke
Netflix dominates the Nielsen ratings and there’s quite a bit of difficulty in truly pinpointing a series’ success. The service with the highest viewership seemingly also sets the highest bars of what makes a successful series. Amazon also seemingly has a problem in that there’s “no vision of what an Amazon Prime show is” which stands in an interesting juxtaposition to just how easy it is to figure out if Netflix or Disney+ is behind the wheel on a project.
Source: The Hollywood Reporter
