Yeah, you read that right. Things are not looking good for Blue Beetle. The next installment in the DC(E)U is only a few weeks away from hitting theaters. yet, there’s a noticeable lack in marketing for the latest addition that’ll explore the story of young Jamie Reyes as he becomes the iconic hero. Sadly, Warner Bros. Discovery is not going all out to market the film and the fangs of The Flash’s slip is showing.
Superhero films have become a dime a dozen, so audiences (especially this year) are more selective about what they want to watch and what not. It’s why we had a surprisingly brutal summer box office with very few real “winners” out there. While some films are managing to leg out, it’s not really rosy for the “big return” of the summer box office.
As such, the film is currently projected to open to $12M to $17M. Yes, that is what it’ll likely make over its entire opening weekend with a total range not going any higher than $55M. While we don’t know the budget of the film, it’s still a worse performance than Shazam! Fury of the Gods earlier this year.
While some talk a lot about superhero fatigue, it’s just a blockbuster fatigue overall and people are more selective on what they watch in theaters. Prices are skyrocketing so the expectation on what a film can do is higher than ever before. Blue Beetle was barely marketed and the last two DC films fell flat on their noses. So, it’s just looking like people don’t truly trust the brand enough for it to be worth their money.
Source: BoxOffice Pro