Fans were enraptured by the lengthy fourth-wall-breaking sequence in this week’s She-Hulk finale where Jennifer Walters stormed the offices of Marvel Studios to confront the mastermind behind all the wackiness happening in the episode. Turns out, it was Kevin behind it all. Not the Kevin Feige, per se, but an AI robot named K.E.V.I.N., an obvious reference to the big boss himself.
In an interview with She-Hulk head writer Jessica Gao, the team lobbied hard for Feige to voice his MCU robotic counterpart and to sign off on the robot’s own hat.
We campaigned very hard for Kevin to do the voice and he refused. Yes, we did get in a fight over the hat because in the script it says that SHe-Hulk enters the inner sanctum. There is this big Akira-like Hal-9000 type machine. The pre-vis team, had already started mocking up all types of versions of Kevin. They all had a little black baseball cap on top. Real Kevin says, ‘You can’t have the… It doesn’t make any sense for a machine to wear this baseball hat.’ I was like, ‘Kevin, this is the problem you have with all of this?
The scene was a fun nod to the machinations of the MCU, poking fun at its own shortcomings through its tenure while acknowledging the franchise’s criticisms. Had Kevin Feige voiced K.E.V.I.N., the scene would come across way better. Nonetheless, it’s a bold sequence to end the season with.