Down to days before the release of The Marvels, Marvel Studios has made some significant changes in its marketing approach. Facing a disappointing opening weekend at the box office, the studio released a new trailer full of scenes ripped from the film’s third act (something they have typically avoided over the years) that play up the film’s multiversal stakes. Now, a new synopsis further teases the problems caused by the tear in space.
In Marvel Studios’ “The Marvels,” Carol Danvers aka Captain Marvel has reclaimed her identity from the tyrannical Kree and taken revenge on the Supreme Intelligence. But unintended consequences see Carol shouldering the burden of a destabilized universe. When her duties send her to an anomalous wormhole linked to a Kree revolutionary, her powers become entangled with that of Jersey City super-fan Kamala Khan, aka Ms. Marvel, and Carol’s estranged niece, now S.A.B.E.R. astronaut Captain Monica Rambeau. Together, this unlikely trio must team up and learn to work in concert to save the universe as “The Marvels.”
As seen in the trailer, Monica Rambeau is tasked with investigating and repairing the wormhole created by Zawe Ashton’s Dar-Benn. Given what awaits on the other side of that tear, it’s shocking that the studio featured it in the latest trailer (they’ve also already shown what’s over there as well). While all signs point to The Marvels winding up as a box office disappointment for the studios, first reactions will hit social media later today so maybe some positive last-minute word of mouth can help boost the opening weekend take.
