It was inevitable, but the time has officially arrived. Netflix has long dominated the streaming market and to remain competitive, we’re going to see the first cross-company partnership in the streaming market as Disney and Warner Bros. announce a Disney+, Hulu, and Max package. There is no exact release date outside of plans to have it available by the summer, though it’ll support ad-free and ad-supported models.
There’s a lot of streaming services out there, which is going to continue reshape the way we view the offerings. While many still love comparing it to basic cable bundles, this was an inevitable development to push forward on their hopes to make these cost sinkers profitable. Plus, Netflix remains dominant in the market and the challenge is an open invitation to the major companies to do something to gain a higher churn rate and subscription growth.
Disney and Warner Bros. is also quite an interesting combination given there are quite a few challenges for whatever they plan growing outside of the United States. Max isn’t available in many countries and it’s shows are available through services like Sky in some European countries. So, it’s uncertain if perhaps there are plans on how they want to grow their worldwide growth or rather this is a pure US-centric move like with Hulu.
Source: Deadline
