Here’s a rather fascinating surprise. It looks like Marvel Studios was tired of people complaining about what is and isn’t part of the mainline storyline and has established a new brand. As the internet complains about fatigue and “filler” in the build-up towards the grander storyline of the Marvel Cinematic Universe, it seems they decided to establish a “Marvel Spotlight” with a brand new fanfare composed by Michael Giacchino. Its name is inspired by the anthology comic book series from 1971 and gives them the opportunity to explore smaller stories without the weight of “having to watch it all” the internet claims.
Marvel Studios’ Head of Streaming Brad Winderbaum shared the following on the new branding:
Marvel Spotlight gives us a platform to bring more grounded, character-driven stories to the screen, and in the case of Echo, focusing on street-level stakes over larger MCU continuity. Just like comics fans didn’t need to read Avengers or Fantastic Four to enjoy a Ghost Rider Spotlight comic, our audience doesn’t need to have seen other Marvel series to understand what’s happening in Maya’s story.Brad Winderbaum
You can listen to the fanfare here:
It makes sense and gives people the opportunity to be a bit more selective in what is or isn’t relevant. Ironically, it seems that the “homework” accusations are technically solved with this but it does expect that people are informed of what exactly this branding means. In a way, this is also their version of the Marvel Knights branding used in the comics to introduce darker, more grounded storylines. We’ll see how they use it in the future.