One Piece’s promotion so far has probably been the biggest we’ve seen from the streaming service. They are going all out with fan events, tie-in merchandise, and so much more. It truly feels like they believe this has the potential to be on par with their other projects like Stranger Things.
Sadly, it seems that Netflix’s head of US and Canada scripted series, Peter Friedlander, can’t promise an early renewal for the series just yet like they did with The Witcher (though nothing got that treatment since then) but believe their track record with other IP-based adaptations will prove there’s a good chance for this adaptation to do the same.
You can’t get it right every time. You hope that with creative passion and storytellers that you do. And that’s what I’m here for, is to support the storytellers and how they interpret and adapt and experience an IP. And I think we’ve had a pretty impressive run when you think about just within the last year with ‘The Sandman’ and ‘Wednesday.’ And I do think we are able to adapt some of these IP into something that’s extraordinary and unexpected, and still truly honor what it is.Peter Friedlander
It truly is a shame they haven’t renewed it yet given how big the fan reception has been, and the way they are handling it does hint that they believe it’ll be a success. Unlike Cowboy Bebop, they aren’t rushing it out to the streaming service without much fanfare. We’ll see if perhaps the promotion of this first season also shows them the importance of actually promoting their shows as well as future seasons.