What If…? was Marvel Studios first animated series and it looks like they plan to get mileage out of the concept. Before an episode of Season 2 of What If…? streamed, the studio confirmed the development of a third season during the Marvel Studios Animation panel at SDCC ’22.
Realistically, the show could continue for any number of seasons as the concept lends itself to pretty much any minor change to 616 continuity that a creative team could imagine. The first season stuck almost exclusively with retelling the stories of Marvel Studios films with just one minor change. Future seasons could trend closer to the concept’s use in the comics where some fairly wild stories were told.
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