There’s always been a lot of discussions surrounding what makes a show successful on Disney+. We have very little insight outside of third-party analysis like Samba sharing various viewership numbers from the first five days. Marvel Studios’ latest show, Secret Invasion, has been released and it looks like the show has outpaced Ms. Marvel’s initial release.
According to Samba TV, the show has been watched by 994K US households within its first five days. That is, as they point out, above Ms. Marvel’s 775K but below the last Diseny+ series, She-Hulk which pulled in around 1.5M. While the difference is big when compared to the sitcom that released last year, it does make sense given that there’s no major character name in the title and it’s more subtle marketing strategy.
It’s easy to point to the AI drama surrounding its opening title to be a reason it has lower viewership, but we tend to overanalyze these types of discussions in the offline world. Plus, Ms. Marvel is a showing of how not every Marvel show is going to be a massive multi-million release in its first five days; especially as this is just an estimate based on external data. It’s an easy connection point but not hard to say if it truly is a causality; similar to how we underestimate how few know about Ezra Miller’s history when it comes to The Flash’s box office.
What will be interesting is to see if the viewership numbers rise over the coming weeks, especially with how the series focuses on twists and turns throughout its six-episode season. Shows like Apple TV+ have different metrics, why The Crowded Room opening to 192K households over three days could be a success for that streamer but detrimental to others. A lot of Marvel shows saw viewership rise throughout its multiple episodes and could do the same here as word-of-mouth kicks off from what happens in the latest episodes but only time will tell.