There are many discussions surrounding what is going on with Marvel. While some believe they have lost their edge, it’s hard to deny (even if the web tries) that recent events shook the entire industry in an unprecedented way. What seemed like a straight-forward march into 2020 ended up derailing an entire industry for years to come. As such, costs were exploding beyond what you’d usually see with shows, especially in a streaming war to produce the best “content” possible (even if that wording has soured quite a bit in the industry).
She-Hulk, Attorney at Law was one of the shows that seemingly suffered, as in a new Variety report they claim that a single episode would end up being more expensive than even the final episodes of Game of Thrones. However, it’s not surprising given just how big Marvel was that they’d invest heavily to promote the streamer as much as possible, especially with a purely CG character as part of the cast and we know that Marvel has a bad habit of generally reshooting many sequences leading to more CG work.
It definitely isn’t a good sign if their costs continue to pile up and who knows if the current strikes also affected the 2024 releases. We may not know until next year, but it wasn’t a secret that the Disney+ shows cost a pretty penny, especially grounded shows like Secret Invasion saw its costs balloon during production in recent reports.
Marvel Studios wasn’t quite prepared to start a new venture like long-form storytelling and then getting hit by a pandemic that completely threw everyone off. We’re still feeling the aftermath of that time as it was still just under a year ago that we were living it. Now, we are also facing strikes that are redefining the entire industry, at this point while Marvel is certainly facing shaky grounds, it’s not something that seems specific to them looking at how few films performed in 2023.