It’s all connected. That line was once carried by Agents of SHIELD as it tried to connect the Marvel TV series with its bigger brother on the silver screen. Yet, no matter what happened, the films never acknowledged events from the TV series. Avengers: Endgame was the first with James D’Arcy’s return as Jarvis but it was most likely intended as nothing more than a cameo. With the arrival of the Disney+ series, it seemed like that would change and it seems Spider-Man: No Way Home is starting that new direction.
The first clip of the threequel has found its way online and includes a very noticeable Hawkeye reference while Peter is swinging MJ to safety. For a few seconds, you can see the newly introduced Rogers: The Musical ad highlighted as they swing by. It’s a great point of continuity that the musical has a strong presence in New York City and also hints that they may take place around the same time.
Of course, this doesn’t mean that Spidey is suddenly going to show up in Hawkeye – even if that would be a great little surprise – but it continues to highlight how connected Marvel Studios’ various projects are going to be. Doctor Strange in the Multiverse of Madness will also be the first series where events from the Disney+ series WandaVision will bleed into the latest film entry and it’ll be interesting to see how they might connect moving forward.