The Super Bowl has once again arrived and did its usual thing by squeezing a lot of money out of advertisers for the chance of getting the most views they possibly could for their product. Of course, it’s also a big opportunity for studios to showcase some of their upcoming big releases. This year had some of the biggest films of 2023 included such as The Flash, Guardians of the Galaxy Vol. 3, Fast X, and more.
In a big and exciting development, it seems that Guardians of the Galaxy Vol. 3 finally broke a pre-pandemic record of pulling in more than 100M views within 24 hours after premiering at the Super Bowl. It’s even beaten Marvel Studios’ own Doctor Strange in the Multiverse of Madness, which pulled a still impressive 93.1M views last year. And that is quite a move considering its also their second released trailer. It’s impressive and a good sign of the summer blockbuster push.
The Flash wasn’t too far behind, as it managed to pull in an impressive 97.4M, which is also major considering Warner Bros. was more of a sideline during these events. So, they returned with quite a bang but were also closely followed by Fast X’s 94.1M views within 24 hours on Social Media. The latter does also have the added effect that they where the only one of the top three to drop the trailer in advance.
13 trailers were dropped during the Super Bowl with the Ant-Man and the Wasp: Quantumania and Heineken collaboration also pulling in the fourth highest viewing with 87.9M. It may be facing some critical backlash but interest is definitely there for the film and the collab may have been a clever way to sneak in a second preview for Marvel Studios. Transformers: Rise of the Beasts was a bit further behind with 43.3M, a surprisingly soft starter considering how big its initial trailer drop was.
Disney’s other major release, Indiana Jones and the Dial of Destiny also were on the smaller side at 34.2M, but it also didn’t really include much new footage in its release outside of a few lines. It’s still some time away and the buzz may not be as big, but it’s still curious to think that the return of Harrison Ford wouldn’t have brought more buzz with it. It’s also not first-party data from studios but measured through RelishMix, which also can vary depending on its data basis. Still, it seems superheroes are still quite attractive going by public viewings.