Avatar: The Way of Water has enjoyed quite the free range at the box office. No one wanted to even get close to what was definitely one of the biggest releases in 2022 and as it nears the global take of Titanic, it seems the film has finally been dethroned. The interesting part is that the one to do so was Knock at the Cabin by M. Night Shyamalan. His film opened at $14.2M in 3,643 theaters but also marks the lowest opening for a Shyamalan film.
It seems like audiences aren’t quite enjoying the film as it has received a C CinemaScore, which is slightly below Old‘s C+ just a few years ago., which opened with $17M. So, Knock at the Cabin hasn’t had that big momentum that you’d hope to have to go into the weekend, but it still managed to dethrone a massive blockbuster so that’s something. Globally, it also opened to a soft $7M though these kinds of films normally leg out with a C CinemaScore may hold back.
That wasn’t all this weekend as an experiment to slash ticket prices to attract older audiences has seemingly paid off with 80 for Brady pulling in $12.5M and taking the second spot. You read that correctly, Avatar: The Way of Water dropped down to third with a still impressive $10.8M in its eight weeks after holding on to the #1 title for seven weeks in a row; something only the previous Avatar entry managed.
It should be noted that the 80 for Brady film also had more viewers than Knock at the Cabin at 1.3M. While it’s lower at the box office due to the lower ticket prices, it’s a promising showcase of one of the struggles that cinemas have nowadays. The tickets are continuing to get more expensive and audiences are becoming pickier to make sure it’s worth their run. So, reliable films like a Marvel Studios entry or something with strong word-of-mouth tend to pull in audiences.
Source: The Hollywood Reporter