M3GAN is a sure-fire hit, as the film has now even beaten its recent projections and is set to wrap up the weekend with $30.2M. Internationally it also pulled in $14.8M putting it at an impressive $45M for a PG-13 film. It’s quite an increase from its initial $17M projection and a great win for Blumhouse, who made back the $12M production budget in just its opening weekend. It’s also a good indicator of strong word-of-mouth that could carry it in the coming weeks even with Avatar: The Way of Water still dominating.
There’s hope after all for January to potentially lose its death month status for most releases. It’s the first movie to perform this well since 2012’s Devil Inside, which had a slightly higher opening. Even during the pandemic, horror films have remained the most consistent performers and even pull in audiences throughout multiple weeks; making the discussion surrounding the definite showcase of the CinemaScore more and more difficult.
Speaking of, The A CinemaScore film Avatar: The Way of Water had another strong fourth weekend, as it pulled in another $45M and has now made $516M in the United States. Most of its gross is internationally at $1.1B, but it seems likely that it’ll pass two billion in a week or at the latest in two. Most of the competition won’t hit until February. These kinds of legs normally go to films with the coveted A+ rating, but James Cameron films just operate differently. Still, it’s an optimistic start to 2022 which has a much better balance in what films are set to release throughout the year.
Source: Variety
