It’s not looking good for releases this Juneteenth holiday weekend, as some of the biggest releases of the summer are not performing as one would hope. While most expected Elemental to have a softer opening due to Pixar’s unique situation with the Disney+ releases throughout the last few years, The Flash is a very different story. Yes, it was a troubled production due to its star but with a B CinemaScore, expectations still had it hitting around $70M throughout the three-day weekend.
Early estimates after a softer-than-expected Friday did retract that to them reaching that high throughout a four-day weekend with at least $60M in the bank. Mixed word-of-mouth might not carry it throughout the upcoming weeks. However, it still had the potential that people pick it up afterward due to long-time fans wanting to relive the DCEU before it is closed completely. Though that B CinemaScore has been quite detrimental to recent films as it stands for an “I’ll get it on streaming later” kind of tepid reaction.
Now, the film has hit a snag and is likely to open around $55.1M over three days. Four-day predictions range from a low $62M to $64M which doesn’t look good for the film to make up its ballooning budget. It would place the film even behind Black Adam’s $67M that it made in just three days. Though, that film had the star power of Dwayne Johnson to push it forward a bit even with a C-list character. Yet, one could argue that The Flash is one of the biggest members of the Justice League and should be a crowd-pleaser.
Elemental continues to show a different side of the streaming issue due to it being set to open around $29.5M over a three-day weekend. That would make it the lowest opening weekend for any Pixar title since the original Toy Story almost 30 years ago. Also, it only pulled in $17M in its first 17 markets. Even an A CinemaScore will have to go a long way to build up that loss in box office revenue.
Source: The Hollywood Reporter