The Flash may be far removed from what Zack Snyder once started, but it seems it’s about to overtake Batman v Superman: Dawn of Justice’s box office drop. After a soft opening in its first weekend at $55.7M, far below initial expectations, the film is seemingly on its way to a heavy drop that’ll be likely above 70%. If you have a strong opening you might be able to balance it out, but this isn’t the case. As such, the film is dropping to third place after opening to $4.5M on Friday, which is an 81% drop.
That drop is quite a bit higher than that of Green Latnern back in 2011, which only made around $116M and it’s unclear if this film will face a similar fate. It’s not looking good for the film to make enough money to make up its $200M+ production budget. Whiles some are liking this to be a sign of superhero fatigue, The Flash isn’t the only film that has lost quite a bit of momentum, and perhaps expectations for blockbusters generally have risen.
Transformers: Rise of the Beasts proves that fact after a sharp 66% drop in its second weekend, but things are looking up a bit as the third is going a bit softer than initially expected. The film will drop around 45% and could still push the film to pass Bumblebee and Transformers: The Last Knight’s overall domestic box office gross.
The big surprise though is Elemental is holding on. After the worst opening weekend for a Pixar film, its A CinemaScore is proving useful with a strong hold. It’ll likely only drop around 40% in its second weekend, which would push it further but it is still not likely to take the top spot. At the moment, Spider-Man: Across the Spider-Verse is showing a stronger hold and has a good chance at retaking the top spot with a $18.2M weekend.
The big release of the week, No Hard Feelings is doing pretty good. It pulled in $6.25M on Friday (incl. Thursday previews) putting it at the top spot for at least a day. It’s projected to make around $12M but it seems likely that the debut will land somewhere around $15M. It did take the day and while it’ll lose momentum it’s still not too bad of a showcase. Comedies sadly generally seem to be struggling at the box office, as many other films like The Machine, Bros, and Easter Sunday struggling with that R-rating.
Source: Variety
