Steve Caple Jr.’s upcoming Transformers film subtitled Rise of the Beasts has become one of Paramount’s most watched trailers. After dropping during CCXP in anticipation of the dangerous Marvel panel later in the day, we got our first look at the latest addition to the Transformers franchise; the first since Bumblebee back in 2018. It’s been 4 years since we last saw one of cinema’s biggest franchises dominate the market and they are back in style with some more animalistic friends joining the fray in June of next year.
Not only is it making its grand return but also seemingly broke a record for Paramount, as the film’s first trailer pulled in 494M globally in its first week. That beats out even Guardians of the Galaxy Vol. 3‘s 182M and Indiana Jones and the Dial of Destiny’s 77M. 238M checked out the trailer within the first 24 hours, which is above any other theatrical trailer released by Paramount and only behind Avengers: Endgame‘s 268M and Spider-Man: No Way Home‘s 355.5M.
Supposedly, it’s even the most shared trailer to date beating out Jurassic World: Dominion‘s 185K with 400K. For those wondering if this is a sign that Rise of the Beasts will domiante theaters, it’s not exactly an easy comparison drawn. Solo: A Star Wars Story once drew in massive trailer viewership and had a better first-day ticket sale than Black Panther but lost a lot of momentum, as pointed out by The Wrap. Yet, there’s likely a big curiosity about the return of the franchise, especially since Michael Bay‘s films dominated the box office back in the day and we haven’t seen one in quite some time.
Perhaps the surprise drop combined with a “oh, this is back” element could’ve gotten word-of-mouth going but its box office will strongly depend on Paramount going all-in with its marketing. Bumblebee didn’t make as much as its predecessors did and it does seem like they are trying to pull back some elements from Bay into this sequel, but perhaps it was simply the insanity of “Bayhem” that truly had people going to theaters back in the day; looking for that thrill similar to Top Gun: Maverick early this year. We’ll know more once the next trailer drops and popularity remains building up into its June release next year.
Source: The Wrap