Joe and Anthony Russo have made quite the mark in the industry, as not only did they direct some of the most successful films for Marvel Studios, but they went on to found their own production company AGBO to support smaller productions. Everything Everywhere All at Once was also thanks to their support and made quite the splash in the industry. Yet, there have been rumors that they may be returning to Marvel Studios for a fifth e entry.
In a new piece by Den of Geek, they got a chance to sit down with the directors who shared their thoughts on the treatment of Scarlet Johanssen, where Disney left quite a sour taste with many of its talent moving forward due to the sudden shift towards streaming releases. They said “it was disturbing to us as artists” and are happy that it has been resolved since. They denied to comment on a potential return to Marvel Studios, Joe Russo did highlight their view of where cinema is currently developing.
I think we will start trending back towards original IP. I think it’s a great opportunity… I think that original IP will start to emerge in this market as corporations become more pedantic and factory-like with the execution of their current IP. I just think people are going to crave new ideasJoe Russo
We’re definitely seeing some more unique IPs taking a stronger stand and in the best-case scenario, there will be a balance between franchise films and original IPs. The industry is learning that there’s no necessity for every film to be a massive box office breaking success, instead of focusing on smaller-scale projects taking a stronger stand in the market.
Franchises will still be around, they’ve always been around since the 70s and we’ll likely see a continuous change with streaming dominating the market, as highlighted by Russo.
We’re certainly concerned with the trend in the market that’s moving away from artists. There’s been a lot of value in tech companies getting involved in making content, but there’s also some downsides to that. And those downsides include tech companies like Netflix and Apple and Amazon having much deeper pockets than studios do, and they can pay more and that’s starting to scare the studios.Joe Russo
While many in the industry are focused on franchises as the main cause of the current trend. Yet, streaming, YouTube, TikTok, and more have been bombarding the market with content that shifts entire viewing behaviors. Yes, superhero films have a certain dominance but we’re seeing original IPs make their stand and continue to have a stronger standing. Like any industry, competition helps develop the market but the problem is that external factors are showing their fangs.
Source: Den of Geek