As early reviews of MCU films continue to feel increasingly unbiased, word of mouth from opening weekend screenings has seemed to become more valuable than ever. Simply put, folks who are unsure if they’ll see a film or not are waiting for audience reactions before heading to a theater. In the case of Marvel Studios first Phase 5 release, Ant-Man and The Wasp: Quantumania, less than enthusiastic word of mouth quickly diminished the film’s opening weekend momentum leading to a precipitous second weekend drop. After early reviews for Guardians of the Galaxy Vol. 3, the latest installment of the studio’s Multiverse Saga, added to some pre-existing doubt about the film’s opening weekend performance it seems even more people were waiting to hear what audiences had to say about the film before deciding to take in a showing. Now they have the answer they’ve been waiting for.
More than one review of Guardians of the Galaxy Vol. 3 (including our own) has indicated that the film is a return to form for Marvel Studios and it would seem opening night audiences agreed. Cinemascore, which polls opening night audiences as they exit the theater, has revealed that the Guardians farewell flick resonated strongly with fans and scored an A.
With an “A”, Vol. 3 joins the two previous Guardians of the Galaxy films in earning the high rating. It also joins Shang-Chi and the Legend of the Ten Rings and Black Panther: Wakanda Forever as the only films in the Multiverse Saga to be scored an “A” (Spider-Man: No Way Home earned the elite “A+” Cinemascore).
With Vol. 3 currently tracking for somewhere in the ballpark of a $120M opening weekend, it’ll be worth following how the positive word of mouth impacts the second weekend. There’s no immediate box office challenger to Guardians and while there’s always a second weekend drop off, the studio will hope to avoid the massive 69% drop suffered by Quantumania.