While fans have been largely engaged in the big brand TV series produced by Lucasfilm and Marvel Studios for Disney Plus, they have long bemoaned the awkward release schedule that has seen them debut at 3:00 AM ET/12:00 AM PT. Now fans can cross another thing off of Bob Iger‘s to-do list after returning to Disney.
Disney’s next big streaming series, Lucasfilm’s Star Wars: Ahsoka, will become the streaming service’s first major offering to debut during the traditional TV time period known as “prime time.” Originally set to debut on Wednesday, August 23rd at 3:00 AM ET/12:00 AM PT, the Rosario Dawson-led series will now roll out its two-episode debut on Tuesday, August 22nd at 9:00 PM ET/6:00 PM ET.
To be clear, it’s not just the premiere that will inhabit the prime time time slot as Disney is committing–at least with Ahsoka–to the 9:00 PM ET release. Fans of HBO’s Game of Thrones franchise can attest to the power of the late evening release which allowed for far more viewers to watch the newest episodes and be part of the “water cooler” conversation the next day. The awkward middle-of-the-night releases have often left everyone other than the hardest of hardcore fans on the outside looking in and avoiding social media as not to be spoiled until they could get home from work and catch up. On the surface, this looks like a no-lose scenario for Disney as they look to get their streaming poop in a group.
Source: What’s On Disney Plus