You read that title correctly, but it seems a name has potentially been found for the merging of two streaming giants. If you’ve questioned Warner Bros. Discovery’ overall direction since CEO David Zaslav took over, it seems that their plans to simply title the merger of HBO Max and Discovery+ “Max” is a curious choice. The plans are to launch it in the near future, but there are still many questions on what their focus is moving forward.
HBO Max and Discovery+ were infamously compared with very distinct focus groups, and the Discovery head has no interest to truly invest into creatives if there’s no clear return on investment. AS such, his main focus with streaming will be to push cheap content that can draw in a massive crowd. So, reality TV is definiteley on their radar, such as when they shared with pride their 90 Day Fiance Universe tagline during an earnings call after the merger.
The source from CNBC has pointed that the company’s lawyer is currently vetting the name, which isn’t the definite name as of now. They may have other ideas on the table, but it’s surprisng they aren’t trying to bank on the Warner Bros. brand if they are moving away from HBO. Supposedly, they are taking inspiration from Disney+’s design with brand focused sections. It will be interesting if they keep some of the elements alive from the original streaming services, especially with HBO Max being among the most visually stunning.