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Tag: Discovery

  • HBO Max and Discovery+ Merger May Simply be Named “Max”

    HBO Max and Discovery+ Merger May Simply be Named “Max”

    You read that title correctly, but it seems a name has potentially been found for the merging of two streaming giants. If you’ve questioned Warner Bros. Discovery’ overall direction since CEO David Zaslav took over, it seems that their plans to simply title the merger of HBO Max and Discovery+ “Max” is a curious choice. The plans are to launch it in the near future, but there are still many questions on what their focus is moving forward.

    HBO Max and Discovery+ were infamously compared with very distinct focus groups, and the Discovery head has no interest to truly invest into creatives if there’s no clear return on investment. AS such, his main focus with streaming will be to push cheap content that can draw in a massive crowd. So, reality TV is definiteley on their radar, such as when they shared with pride their 90 Day Fiance Universe tagline during an earnings call after the merger.

    The source from CNBC has pointed that the company’s lawyer is currently vetting the name, which isn’t the definite name as of now. They may have other ideas on the table, but it’s surprisng they aren’t trying to bank on the Warner Bros. brand if they are moving away from HBO. Supposedly, they are taking inspiration from Disney+’s design with brand focused sections. It will be interesting if they keep some of the elements alive from the original streaming services, especially with HBO Max being among the most visually stunning.

    Source: CNBC

  • Warner Bros. Discovery to Combine HBO Max and Discovery+

    Warner Bros. Discovery to Combine HBO Max and Discovery+

    It was only a question of time, but the official announcement has finally arrived. As Warner Bros. Discovery is about to be created when the AT&T merger finalizes with Warner Media, it seems that HBO Max and Discovery+ will be fused into one service rather than Disney’s multi-platform bundle strategy. Gunnar Wiedenfels, who will be the CFO of Warner Bros. Discovery, shared the following insights into their approach during the Deutsche Gank 30th Annual Media Internet & Telecom Conference:

    One of the most important items here is that we believe in a combined product as opposed to a bundle… We believe that the breadth and depth of this content offering is going to be a phenomenal consumer value proposition

    Gunnar Wiedenfels

    He also highlighted why they aren’t rushing this concept and want to give it some time to figure out how best to approach it.

    The direct-to-consumer business is obviously further along now than what we had four years ago. There’s a greater risk, you want to get that right. Between the two direct-to-consumer products, by the time we close, close to 100 million people are going to be affected as we make those changes. So that will need some very, very detailed and disciplined planning

    Gunnar Wiedensfels

    This change won’t happen overnight, so bundling will still be available early on as they try to figure out how to merge the platforms. It’s unclear if they’ll stick to the HBO Max or Discovery+ branding, as they may take a different approach. The services are currently available with an ad-supported and ad-free variant that is priced differently. So, we might have to wait for some time before we get a clearer vision of

    what the streaming future has in store for HBO Max and Discovery+.

    Source: Variety

  • ‘Star Trek: Discovery’ Season 3 Trailer Teases the Collapse of the Federation

    ‘Star Trek: Discovery’ Season 3 Trailer Teases the Collapse of the Federation

    Happy Star Trek Day everyone! We’ve been wondering for some time when we finally get the trailer for the third season of Star Trek: Discovery. It was only a question of time before we would continue the story of Michael Burnham, Saru, and many more. The last time we saw our crew, they jumped into an unknown future. Now, they are 930 years in the future beyond the time that the Next Generation has once explored. We are in a completely new time that lets the creative team behind the show free range over what type of story they want to tell. After the long wait, we finally got the first trailer for the show during the Star Trek Day celebration.

    The season will premiere October 15th, and the trailer certainly promises an interesting direction for the show. It teases an event titled the Burn. An even that managed to end the federation as we know it. It’s an interesting way to set-up the story and offers an intriguing mystery about what happened during the time they left behind. I am curious if they will try to return to their original time. It’s an intriguing set-up and cannot wait to see how it unfolds. The trailer certainly promises a lot of drama and action for the third season.

    Source: YouTube