With the Friday number sin, we’re getting a better vision of where the box office for Thor: Love and Thunder is heading. After taking in a strong Thursday Preview with $29M, the film has ended up kicking off its box office run at around $69.5M on Friday, which includes the previews. As of now, it is seemingly heading towards a $135M with a potential $145M if it picks up some pace over the weekend. It’ll be the best opening for a Taika Waititi-directed project and even beat out Natalie Portman‘s best release which was Star Wars: Revenge of the Sith with $108M back in the day.
It doesn’t seem like the film will potentially outpace Jurassic World: Dominion and will have to settle for the third biggest opening of the year so far. Still, the reopening for Marvel Studios’ first fourth entry in a franchise isn’t doing too badly as it’s ahead of the $122M opening for Thor: Ragnarok. While it’s unclear if it’ll surpass that film’s total box office, especially with the now CinemaScore B+ rating potentially slowing down its legs, the sequel still managed to reach $950M when it was initially released with a B+ rating. Still, the film has been doing pretty well overseas as well and is already on its way to $300M opening.
there are quite a few theories going around on what this means for the Studio as it’s another B release after Strange and Eternals. Some are questioning if Marvel is overdoing it with Disney+ or generally if this is a sign of audiences being tired of the franchise. One could easily point to Deadline’s analysis from RelishMix which has looked at Social Media’s stirring with the controversy of Portman‘s return as a “gender-bent” version of the character and a surprising backlash to Waititi‘s trademark humor. With a horror film and a rom-com/comedy, it’s still a bit tough to really nail down if this is an issue on Marvel’s side or just everyone getting back into the swing of things.
