Of all the streaming giants, Amazon’s Prime Video has seemingly been the one needing an update for the longest time. Luckily, it seems that the streamer has been working on something for secrets besides just a few tweaks over the years as they have shared their first major overhaul. This will be its biggest step since Amazon started distributing content back in 2013 and is the perfect time as they start hyping up The Lord of the Rings: The Rings of Power‘s upcoming release.
It looks like they wanted to make the navigation menu more user-friendly, especially in how one can access Prime Video’s library of originals. So far, it hasn’t been the easiest menu to maneuver, especially when it came to creating your own Prime experience with your favorite shows. There is now a side section for six primary pages: Home, Store, Find, Live TV, Free With Ads, and My Stuff.
It seems they’ve tried to optimize the platform for users, especially given how diverse their offerings are with sports events, live TV, and more depending on your subscription model. It’ll also include a “My Subscriptions” addition for those wanting to switch between others like Paramount+ or AMC+.
Overall, the design looks great and still adheres to some elements from the original, it gives their projects a bit more pop. Plus, it may help ease people to find what is actually part of their Prime subscription as it was mostly dependent on a small tag in the upper corner of the project. Will be interesting to see how people welcome the new design once it rolls out.
Source: The Wrap