DC Comics is just having a harsh time at the box office this year. While Marvel Studios’ worst remains a dream for most releases this year (Quantumania still remains in the Top 10 of this year’s box office; that’s how bad it’s been this summer), their biggest competitor in the superhero genre is facing some box office blues. After The Flash ran out of steam, Blue Beetle is set to open to around $25M by the end of this weekend.
Early numbers are pointing to it opening around $9.8M on Frida including previews. The film has a big push from Latino audiences and remains a big theater release but with previews at $3.3M, it’s lower than Shazam! Fury of the Gods earlier this year. With some strong word-of-mouth, the film could still move towards $32M and will finally dethrone Barbie, who is looking at a strong $24M in its fifth weekend.
Word-of-mouth could still give the film a boost, but it not hitting Shazam’s $11.7M isn’t a good sign that it’ll start beating expectations. The film cost $104M which is lower than others in the market given the habits of $200M+ price tags, but still won’t really make its money back. Review scores are higher than that film and its CinemaScore could give us an indication of where the film is heading.
Its only real new competition this weekend is Strays. Though the raunchy comedy wasn’t loved by critics and is seemingly heading to a $8.5M opening weekend. At the cost of $46M, it’s not a great sign either for the film. As much as people want Barbenheimer to be the sign of cinema healing, it’s definitely the exception once again rather than the rule. People aren’t tired of sequels, they are just far more selective and it’s hurting overall.