It definitely looks like Marvel Studios’ projects are quite frontloaded in their release, as even Black Panther Wakanda Forever with an A CinemaScore faced a harsh Friday-to-Friday drop. It pulled in between $17.9M and stands at a chance of making up to $70M. It’s definitely a harsh 79% drop but not the worst that Marvel Studios has seen this year, as Doctor Strange in the Multiverse of Madness dropped by 81% on its second Friday. It’s even lower than Thor: Love and Thunder‘s 80% and not too far from Black Adam’s 72%. Perhaps it’s a general genre trend in a market with less to offer.
As Deadline points out, there’s a chance it’ll make up to $70M and could stand at a 65% drop for its second weekend total. At that rate, it’s only around 3% lagging behind Multiverse of Madness, which is massive considering it was a prime summer release in May. Plus, Thanksgiving and Black Friday are around the corner which could give it a massive boost with very little competition. So, it does seem safe to assume it’ll hold the top spot going into its third weekend.
The Black Panther sequel already passed $400M worldwide and could be moving similarly to the previous entry. For those wondering if it’ll pass the billion-dollar mark: it doesn’t seem like a sure thing but if it holds after this weekend there’s still a chance it could outdo the Doctor Strange sequel. Even if some want to call this “the end of Marvel” once again, the films are still financially doing better than most and after much-calling fatigue since even after Avengers: Endgame‘s release. It’s the kind of fatigue many others would dream about.
Source: Twitter, Deadline, Collider, The Numbers
