Ahead of its highly anticipated return to the big screen this fall, a new report published by Deadline has revealed that Disney and Marvel Studios are officially re-titling their 2019 blockbusting magnum opus to Avengers: Endgame Encore.
Slated to hit theaters on September 25, 2026, the re-release is more than just a trip down memory lane—it serves as the massive corporate launchpad for Disney’s proprietary premium large format (PLF) theatrical standard, Infinity Vision.
The upcoming re-release is explicitly designed to reward fans heading back to premium auditoriums, acting as a massive refresher before the Russo Brothers return to helm Avengers: Doomsday this December. Rather than a simple frame-for-frame re-broadcast, Endgame Encore is confirmed to feature a custom introduction from the creative team, brand-new additional footage cut back into the movie, and a special end tag explicitly teasing the upcoming multiversal stakes of Doomsday.
Disney is using the re-release to train audiences to look for a brand-new badge on movie tickets. Announced initially at CinemaCon, Infinity Vision is a new studio-backed technical certification for high-end theater screens. Much like THX or Dolby certifications, an auditorium must meet explicit Disney-mandated benchmarks to wear the label—specifically offering the region’s largest screens, advanced laser projection for maximum brightness, and fully immersive, premium surround sound configurations. In the two months since Infinity Vision was announced, exhibition demand has skyrocketed, with Deadline revealing that Disney has already received over 7,500 global applications from theater chains looking to get their auditoriums certified in time for the September 25 launch.
Because Avengers: Doomsday is releasing on December 18, 2026 alongside ultramegauber auteur Denis Villeneuve’s Dune: Part Three and arner Bros. has successfully locked down an exclusive three-week IMAX structural monopoly for the sci-fi epic, Avengers: Doomsday will have virtually zero access to traditional domestic IMAX screens during its crucial opening weeks. By creating Infinity Vision, Disney is building a backdoor network of certified PLF screens to capture premium ticket price surcharges, bypass IMAX’s limitations, and give their massive winter tentpole the largest canvas possible.
If Disney can successfully convince general moviegoers that an Infinity Vision ticket provides a better experience than standard multiplex rooms, they might just permanently change how blockbusters are exhibited—proving that even without IMAX, Earth’s Mightiest Heroes can still control the grandest scale of cinema.
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