A major bit of news in the age of streaming has come to be during the Warner Bros. Discovery earnings call. JB Perrette, the CEO and President of Global Streaming and Interactive at Warner Bros. Discovery announced that HBO Max and Discovery+ are set to be combined into a singular streaming service in the US next summer. On the earnings call, Perrette discussed the plans for rolling out this new operation.
Our primary focus for the rollout will be in the markets where HBO Max has already launched. We plan to launch the service sequentially starting in the U.S. next summer. Latin America will follow later in the year. European markets with HBO Max will follow in early ‘24, with additional launches and key Asia Pacific territories and some new European markets coming later in 2024. There’s much work to be done over the coming months. There’s lots to do, we’re determined to get it right, which will take a bit of time.JB Perrette
JB Perrette also spent time discussing the rationale for this decision, with the more appointment viewing experience of HBO Max and the comfortable viewing experience of Discovery+ being more strongly served on a singular platform.
These are two critical and powerful components of a strong and sustainable subscription business. Coupled with our world-class collection of globally recognized brands, franchises and characters, it is truly an unprecedented combination in an already crowded market.JB Perrette
The news of this radical shift from Warner Bros. Discovery is coming off the heels of an already loud week from the company in terms of shuttering projects. This includes the cancelations of Batgirl and the sequel to Scoob, despite them being well into the post-production process. It remains to be seen how much more will be altered in this new status quo from David Zaslav’s newly minted regime at the Hollywood stalwart.