The moment James Gunn showcased his new DC slate for the newly founded DC Studios, many expected the current run of DC-based characters to be ending their run. No one knows if Ezra Miller will return after The Flash, especially with all the drama surrounding his public actions. Dwayne Johnson‘s JSA-focused mini-cinematic universe is definitely out after the chaos that was Black Adam. Yet, we now stand at a curious crossroads where many are wondering if they should even check out the latest DC entry.
Of course, it’s always good to support a film no matter if it’s part of some bigger plan or not. And, for those specifically uncertain about Shazam’s future in the newly founded DCU, director David F. Sandberg has confirmed that he’s already had talks internally in regards to the franchise’s future and there’s actively no reason that they couldn’t make more films. Well, only if no one ends up watching the film.
The only thing potentially hurting Shazam! Fury of the Gods is that it seemingly is not getting any real marketing push from Warner Bros. and is projected to open to a soft $40M. That is a far cry from the first film’s release and it’s unclear if it truly is just the lack of promotion or also the sour taste left by the Black Adam fallout. There’s a chance with raving reviews that it builds up more momentum and could go beyond the soft opening expectations but the question is if it’ll end up turning a profit, especially if DC Studios sees potential in at least a third entry.