Murphy's Multiverse

Tag: The Marvels

  • Iman Vellani Speaks Out on ‘Young Avengers’, MCU Muties Tag and ‘Ms. Marvel’ Season 2

    Iman Vellani Speaks Out on ‘Young Avengers’, MCU Muties Tag and ‘Ms. Marvel’ Season 2

    Despite a less-than-impressive box office, the majority of critics gave The Marvels a thumbs-up though not everyone was on board with Marvel Studios latest entry; however, it seems that very few, if any, critics had anything other than praise to heap upon Iman Vellani in her return as Kamala Khan. The young actress, who first appeared as the character in 2022’s Ms. Marvel, served both as the heart of the film and the film’s eponymous team and made quite the impression in her big screen debut. Though the SAG strike kept her from promoting the film and appearing at the premiere, Vellani was able to make a public appearance at a post-strike screening at the El Capitan and talked to THR about her experience.

    Ironically enough, despite social media’s derision of the film, The Marvels has done more to excite audiences about the future of the MCU than any other film in 2023. While that certainly calls into question the studio’s continued use of post-credit scenes to drive hype (the movie’s final scene and it’s tag are by far the most talked-about moments of the film), the reality is that The Marvels, as Vellai indicated in her interview, is hardly as disinteresting as you might think.

    “There was a version of this in an old script, but we never shot it,” explained Vellani about the film’s final scene in which she recruits Hailee Steinfeld‘s Kate Bishop to serve as one of the MCU’s Young Avengers. “And then there were rumors that we were going to get to it in additional photography, but with a different Young Avenger,” continued Vellaini, “So I never really got the script until right before additional photography and then I flipped out.”

    The film’s final scene serves as a fun imitation of the MCU’s first post-credit scene in 2008’s Iron Man in which Samuel L. Jackson‘s Nick Fury invited Robert Downey Jr.’s Tony Stark into a larger universe. For an MCU superfan like Vellani, having the opportunity to relive that excitement was important. “I immediately rewatched Iron Man and texted Nia in all caps,” said Vellani. “I was like, ‘I cannot believe the honor that I am getting right now. This is crazy!’ I did not need to rewatch that entire movie, but it didn’t hurt. So I was giddy the entire time. All of us were freaking out. It was also the last scene we shot for the movie, and it is the last scene of the movie.“

    As exciting as that scene was for fans of Marvel Comics, the film’s post-credit scene served up an even bigger tease as it revealed that Teyonah Parris‘ Monica Rambeau landed in an alternate universe where the X-Men seemed to be a prominent force. Given that Kamala was revealed as the MCU’s first mutant in Ms. Marvel, the scene, which featured Kesley Grammer‘s Beast, seemed to carry some added significance.

    “They shot the mid-credit scene during principal [photography],” explained Vellani. “They shot it earlier, so they knew what they were doing. But I thought it was going to be something else. I did not realize Beast [Kelsey Grammer] was in it. I knew they shot it, but I was expecting to see something else. And lo and behold, they kept the secret even from me,” added the actress who has a famously open-door relationship with Marvel Studios’ head honcho, Kevin Feige. “I literally jumped and had a heart attack on my bed when I watched it for the first time. I literally texted every single person we worked with, and I was like, “How could you keep this from me?” But at least I got to experience it as a fan, which was so cool. I’m just so excited to see what they do with that in the future.“

    When pressed as to whether or not the scene was included as a tie-in to Ms. Marvel’s reveal that Kamala was the MCU’s first mutant, which Vellani called “an honor”, the actress fell back to the old MCU axiom that it’s all connected. “Yeah, I think they’re connecting a lot of things,” said the actress. “They’re sprinkling in the mutants here and there. We saw [Charles Xavier] in Multiverse of Madness. So I honestly am not privy to what they’re doing with the X-Men and how they’re going to incorporate them, but it is extremely cool and a really big flex to have one in our own movie. Well, two, if you count me.“

    Given Marvel Studios’ less than stellar track record on following through with their post-credit tags and the recent turmoil that has seemed to leave some of the studio’s plans up in the air, it remains to be seen just what importance, if any, the tag will have. However, it’s clearly something that has gained some traction in the minds of fans of the MCU and with the recent struggles the studio’s projects have had, it’s safe to assume they’ll enjoy the online debate about exactly what’s going on in the stinger.

    On the topic of things that seem safe to assume, a second season of Ms. Marvel seems a fairly safe bet despite the uncertainty currently permeating Marvel Studios’ future. Though she certainly didn’t confirm it, Vellani is quite hopeful that the sophomore season will happen, especially given the positive vibes her performance in The Marvels has received. “I am patient, and honestly, I hope all the love that Kamala is getting from this movie inspires people to be more vocal about wanting a season two. I would absolutely love to continue this story, and Kamala and her entire community has so much story left to tell. I want to see Bruno [Matt Lintz] again. I want to see Nakia [Yasmeen Fletcher] again, and that’s just me. So it would be really amazing to have a season two, and there’s so many different directions we can go with it.”

    The Marvels is now in theaters and all episodes of Ms. Marvel are available to stream on Disney Plus.

    Source: THR

  • Marvel Studios is at a Crossroads

    Marvel Studios is at a Crossroads

    Marvel Studios’ has faced its worst opening weekend with The Marvels. Is it a simple discussion surrounding superhero or Marvel fatigue? Going by just how varied the discussions are online, it’s very likely not as simple as anyone wants it to be. One could discuss the impact of the last few years, a rough 2023 box office for blockbusters, the SAG as well as WGA strikes, and many more factors. So, there might simply not be a singular reason and just a lot of elements coming together.

    Of course, these kinds of numbers establish the expected “end” of Marvel Studios’ discussion online. Articles have dropped announcing that the films are no longer events which is why no one is watching them. Certain subsections proclaim the end of Marvel due to “wokeness” and whatever personal reason one has when leaving the franchise behind as “it should’ve ended with Endgame” echoes throughout the dark corners of the web. For years, the discussion was that superhero movies would go the way of the Western and if that point has been reached, we’ll likely see a very different Marvel Studios moving forward.

    As such, it seems like the perfect time to discuss what exactly the future might hold for Marvel Studios and likely the results that’ll come from this blow at the box office. We have no insight into what Marvel Studios will truly do moving forward but there are already some minor hints that may tease what the future has in store and what we can expect from the studio that reinvented blockbusters for over 15 years. We’re at a crossroads and potentially the beginning of a new era moving forward.

    First Signs Exist in 2023

    Bob Iger returned as the CEO of Disney, which saw Bob Chapek try his best to figure out what exactly they would be doing during a pandemic. He carried over the Disney+ goals that were started by his predecessor only to buckle under the weight and get replaced. Yet, Iger’s run since hasn’t been something one would describe as a “return to form” but he has pointed out that a reduction of releases is something they are definitely going to review the future.

    At the time the pandemic hit, we were leaning into a huge increase in how much we were making. And I’ve always felt that quantity can be actually a negative when it comes to quality, and I think that’s exactly what happened. We lost some focus.

    Bob Iger

    2023 was still a big push from all studios to make bank after a rough pandemic, but it has led to many films fizzling out. As much as we want to point to Barbenheimer and Super Mario Bros. Movie as a showcase of how strong the year was: it simply wasn’t. Many films have bloated budgets due to filming during COVID and subsequently were never going to truly make their money back outside of some massive numbers. Prices are on the rise and with a cost of living crisis affecting people’s decisions, it becomes clear that people are far more selective than they’ve ever been (a reason it’s not as simple as just fatigue).

    One thing is clear though: we’ll see fewer releases moving forward. We already saw the reduction of output in 2023 with only two Disney+ series hitting the streaming service with quite a bit of time between each release; even if Secret Invasion didn’t quite help matters. The Marvels was pushed from July to November, which ended up hurting it due to the actor’s strike heavily hampering its promotion build-up. So, we’re already in the middle of a transition phase for the studio.

    New Disney+ Strategy

    Actually, there is one new highlight I ended up leaving out and that is Marvel Spotlight. Out of nowhere, Marvel Studios unveiled an entirely new banner just for their “grounded” stories that aren’t necessary for the major storyline being told throughout the phases. It was a strategic move that definitely left some ripples alongside a strong first impression with Echo’s trailer. Ever since there’s been a bit more positivity in the air that was definitely needed for the franchise that has been. Of course, outlets were still ready to say it’s too late or won’t fix any of the issues it’s facing. Head of Streaming, Brad Winderbaum, shared the inspiration for this new brand:

    Marvel Spotlight gives us a platform to bring more grounded, character-driven stories to the screen, and in the case of Echo, focusing on street-level stakes over larger MCU continuity. Just like comics fans didn’t need to read Avengers or Fantastic Four to enjoy a Ghost Rider Spotlight comic.

    Brad Winderbaum

    It’s unclear if this might just become the de facto banner for the Disney+ shows and the way it is being described is to ease viewers into it. The fact of the matter is: there’s a lot of debate about Disney+ and the film’s connections potentially muddling viewership a bit, especially with The Marvels that technically ties into multiple stories. While many have been quick to point out that every Marvel film quickly introduces elements from these shows and doesn’t require audiences to do the homework they complain about online, it’s a clever way to just visually create a distinction and ease audiences in.

    Still, one thing that the Disney+ shows should do is focus primarily on becoming the venue of exploring either side stories from movie characters or simply setting up its own subset within the grander universe. In a way, they could take the Defenders approach from Netflix and simply have its own little build-up with various characters that can bleed into Avengers releases that tie the entire Phase together. Small references here or there could ease viewers in but not lead to discussions of: “why is Ms. Marvel headlining a movie, does it mean I need to watch her show to know who she is?”

    Daredevil and Echo could become the grounded, street-level heroes on Disney+ that are visually and much more distinct from what they do with the movies. That would also help make the films stand out more, as these shows are no longer just as bombastic and expensive as their main counterparts. Agents of SHIELD worked as a complementary series that looked like it was part of the universe but distinctively is a TV series.

    New Cinematic Strategy

    2024 will only give us Deadpool 3 and that likely is mainly due to the writer’s strike but also potentially a deliberate choice to restructure next year. The only question is if they will stick with their 2025 schedule, which now includes three releases as is the usual norm for the studio. Yet, we might see them move away from that once they start reshuffling moving forward.

    The biggest problem that plagues these films is the production costs that have ballooned since COVID. The Marvels marks the final production that occurred during that time with everything heading our way in the coming years once again being under somewhat normal production rules for the studio moving forward. Though the SAG and WGA strikes are definitely going to show their thorns with Captain America: Brave New World which is getting extensive reshoots and Deadpool 3.

    Still, it would seem wise to perhaps pull back a bit going into 2025. Once again rolling out three films and who knows how many Disney+ series might just set them right back to where they are currently. Perhaps going back to the days of two releases a year to slowly build up momentum again might be the best way forward.

    Hell, if they do it right they could have one major event release per year with a bigger budget behind it, something we might see with Captain America 4, and then try to focus on a smaller project in that same year which can make back its money with even a softer release. Blade is rumored to have a $100M production budget and would perfectly fit that very bill. Once things “normalize” we might see the old MCU budgets back in action, as the current ones are definitely not intended. That way they can build up relevance and still given minor characters a spotlight even if they carry a bigger box office risk.

    No Single Solution

    Even making these examples and ideas of how Marvel Studios could move forward; mostly based on what signs are already there; there’s no true single solution to it all. Every franchise will eventually end up in a slump and the box office developments between The Marvels and previous projects are still showcasing a distinction. The current slump may remain an anomaly due to multiple factors affecting its release and the question will be if Deadpool 3 can draw in a crowd given where Marvel stands.

    Going into 2024, I wouldn’t expect many more releases outside of Echo and perhaps one more Disney+ series. There’s a chance the binge model works for them so they do make use of it to avoid the series occupying too much time and potentially not leading to the consensus of overwhelming audiences. Yet, this year has proven that they can have a massive success like Loki’s second season and a mild reception like Secret Invasion.

    The clear thing is: that once they show more consistency moving forward for audiences as they build toward Avengers: Secret Wars, we might see audiences once again return to theaters to not miss out on the latest Marvel movie. The studio is at a crossroads rather than an immediate stop. Whatever happens, moving forward depends on how they react to this current status and how they decide to build upon it moving forward.

    Source: The Verge, CNBC, Deadline, Variety, ComicBookMovies.com

  • ‘The Marvels’ Debuts With Disappointing $110M Worldwide

    ‘The Marvels’ Debuts With Disappointing $110M Worldwide

    The Marvels is off to a slower start across all markets as the film has pulled in $63.3M internationally and a disappointing $47M domestically. That puts the latest Marvel Cinematic Universe outing at a total opening weekend of $110.3M, which marks the lowest the franchise has ever faced. Sadly, the film hasn’t had any momentum throughout the weekend and ended up on the lower end of Saturday’s estimates, but it hasn’t crashed as hard as some expected going in with the Thursday preview numbers.

    Still, it’s a far cry from the $70M predicted a few weeks ago and initially set for around $80M worldwide. So, we didn’t quite make the jump to the $140M. The social scores seem quite decent but the lack of urgency to check out the movie in theaters is hurting it. That B CinemaScore is not helping matters and it seems the film might fizzle out around the same The Flash did earlier in the year; though that had the promotion from its cast marking this a very different situation.

    Variety states that audiences “flat-out rejected” the film but don’t back it up on why this is a fact. However, the problem remains with its $220M budget and $100M marketing costs (likely cheaper given they didn’t have to organize a lot for the cast involved). Though Variety also seems to have a bone to pick with the studio ever since they dropped that debunked article. Though as CNBC points out there’s hope that legs could still carry the film closer to breaking even with the Thanksgiving holidays don’t he horizon.

    Despite posting the lowest domestic debut for the MCU, ‘The Marvels’ proved once again the importance of the international marketplace for the Marvel brand. The film will now rely on Thanksgiving holiday corridor moviegoing to help move the big budget superhero film closer to profitability and help to determine the film’s ultimate success at the box office.

    Paul Dergarabedian, Senior Media Analyst (Comscore)

    One thing is clear: there’s a lot of debate online on what exactly happened here. While it got the usual lower CinemaScore, online chatter has been on the uprise since the film was released in theaters. The fact that they had a last-minute debut for Brie Larson on a talk show the day after release isn’t going to randomly sway things even if some are pointing to “promotion taking place anyway.” There’s also the discussion of “being good” not being enough for a film to do well at the box office nowadays as they have become more selective.

    Some are pointing to Oppenheimer and Barbie taking place during the strikes and making bank, but those films were released on July 21st and the SAG AFTRA strike started on July 14th. So, they technically had all the momentum already built up going into the release, and isn’t a fair comparison given that the actors were only able to start after it was in cinemas. Just odd to see that comparison as momentum was definitely carried into the film once it was made available.

    There’s also the streaming factor that has plagued Marvel releases since Disney trained audiences they can always wait 45 days before checking it out if it’s not a “must-see” event similar to Barbenheimer or Guardians of the Galaxy Vol. 3. There has been a slow pushback on it but it’ll take time to allow audiences to adapt to this new normal once again. Something highlighted by Five Nights at Freddy’s continuing to just drop as fast it can at the box office with another 53% drop domestically, but it still managed to pass the $250M mark internationally.

    One thing that also stands out is that the box office is in such a state that even with such a disappointing opening for Marvel’s standards it remains at the top spot given how low others are performing. As mentioned in the last analysis, the “bomb” that was Ant-Man and the Wasp: Quantumania also remains the tenth highest-grossing film of the year. It’ll likely be analyzed for many years to come and the big question is what is Marvel’s future once 2024 rolls around.

    CNBC’s article shares a curious statement from Shawn Robbins, chief analyst at BoxOffice.com, that highlights that as much as this snag will hurt Marvel Studios: it may be just the changing point from everything it had to endure moving forward:

    If any IP has the depth and capability to do that, it’s Marvel under the leadership of Kevin Feige and his teams. This is certainly a crossroads moment from a creative and business standpoint. Perhaps the relative slowdown in Marvel content next year will provide a healthy and necessary buffer for the studio, for Disney, and for audiences.

    Shawn Robbins

    Source: Deadline, Variety

  • ‘The Marvels’ Uncanny Post-Credit Scene’s Explained

    ‘The Marvels’ Uncanny Post-Credit Scene’s Explained

    By now, even if you haven’t seen the movie it’s likely you’ve heard about the beastly post-credit scene of The Marvels. The scene brought Monica Rambeau face-to-face with an alternate reality variant of her mother, Maria, and a very familiar furry friend. Despite it being clear who everyone is, there’s no clarity about exactly where in the multiverse she is, leaving the audience just as confused as Monica. While we can’t offer any clarity on that, we can look to the comics for a little help about what might have gone down in that universe before her arrival.

    After Kelsey Grammar’s Beast is revealed, a wider look at the facility in which Monica is recovering makes it clear that she’s in an X-Men facility. It’s also revealed that in this universe, Maria is a fully costumed superhero. While we’ve seen that idea fleshed out once before in Doctor Strange in the Multiverse of Madness, it’s a little different here as Beast refers to her as Binary and she’s wearing quite a different costume. Given what we know, it seems that this post-credit scene is very heavily influenced by longtime Marvel Comics writer Chris Claremont’s beloved Uncanny X-Men run.

    From 1975 through 1991, Claremont gave new life to the X-Men and made them one of Marvel Comics premier teams. In 1982, Claremont wrote Carol Danvers into Uncanny X-Men #158, kicking off a long run of her appearing in his X-book and even becoming an honorary member of the team. Claremont remade Danvers, who had never been anywhere near as fully realized as she was during her time in his books. In Uncanny X-Men #164, Danvers–with a brand new power set, took the name Binary.

    While not everything lines up perfectly, the universe in which Monica wakes up at the end of The Marvels may be one in which events much like those from Claremont’s Uncanny X-Men have unfolded. Just how that will impact the future of MCU, if at all, remains to be seen but it would be great to see nods to the Shi’ar space opera, Rogue’s interesting history with Carol (which would probably be with Maria, instead) or even the Morlocks pop up the next time we see that universe on screen.

  • Early Reactions Call ‘The Marvels’ “Crazy” and a Fun Time at the Movies, Praise Iman Vellani

    Early Reactions Call ‘The Marvels’ “Crazy” and a Fun Time at the Movies, Praise Iman Vellani

    Ahead of its wide release this weekend, The Marvels screened for select members of the media across the globe and at its own red carpet premiere yesterday. While the film is currently tracking to have a woeful opening weekend, there’s some hope that positive reviews and word of mouth may give it a boost. While full reviews are embargoed a bit longer, first reactions have hit social media and are–to nobody’s surprise–overwhelmingly positive.

    The short run time is a big seller…

    One of the dumbest social media trends of our time is to prejudge projects based on their runtime. The Marvels is officially the shortest entry in the MCU’s long history…and nobody that has seen it is complaining.

    Iman Vellani is the truth…

    Anyone who watched Marvel Studios Disney Plus streaming series Ms. Marvel knows how wonderful Iman Vellani was as Kamala Khan. It seems nothing has changed on that front.

    https://twitter.com/heylarry/status/1722120709680361743

    There’s some crazy surprises…

    Apparently, director Nia DaCosta understood the assignment and made sure to pack the short runtime with a wild surprise or two.

    https://twitter.com/heylarry/status/1722121587342594065

    It’s not all good….

    Though it sounds like it’s no fault of Zawe Ashton’s, the film’s villain, Dar-Benn, seems to be a Phase 2 level miss.

  • New Synopsis for ‘The Marvels’ Promises Multiversal Madness

    New Synopsis for ‘The Marvels’ Promises Multiversal Madness

    Down to days before the release of The Marvels, Marvel Studios has made some significant changes in its marketing approach. Facing a disappointing opening weekend at the box office, the studio released a new trailer full of scenes ripped from the film’s third act (something they have typically avoided over the years) that play up the film’s multiversal stakes. Now, a new synopsis further teases the problems caused by the tear in space.

    In Marvel Studios’ “The Marvels,” Carol Danvers aka Captain Marvel has reclaimed her identity from the tyrannical Kree and taken revenge on the Supreme Intelligence. But unintended consequences see Carol shouldering the burden of a destabilized universe. When her duties send her to an anomalous wormhole linked to a Kree revolutionary, her powers become entangled with that of Jersey City super-fan Kamala Khan, aka Ms. Marvel, and Carol’s estranged niece, now S.A.B.E.R. astronaut Captain Monica Rambeau. Together, this unlikely trio must team up and learn to work in concert to save the universe as “The Marvels.”

    As seen in the trailer, Monica Rambeau is tasked with investigating and repairing the wormhole created by Zawe Ashton’s Dar-Benn. Given what awaits on the other side of that tear, it’s shocking that the studio featured it in the latest trailer (they’ve also already shown what’s over there as well). While all signs point to The Marvels winding up as a box office disappointment for the studios, first reactions will hit social media later today so maybe some positive last-minute word of mouth can help boost the opening weekend take.

  • ‘The Marvels’ Projected for Weak $140M Worldwide Opening

    ‘The Marvels’ Projected for Weak $140M Worldwide Opening

    Currently, projections are down for The Marvels given that the presales didn’t pick up much speed over the course of the last few weeks. It remains a surprise that Marvel Studios didn’t risk pushing the project back further given the current climate and uncertainty surrounding the SAG-AFTRA strike ending anytime soon and how important the main cast is to the film. Yet, it could also be that pushing it back again would’ve made the project even more expensive moving forward.

    Initial local projections went from $60M down to $50M, though some even had it at a potential $70M – $80M. BoxOfficePro has also lowered expectations at a potential $45M to $65M opening weekend with a domestic total of $109M. That would put it on track where The Flash ended up and could mean that the film will definitely not make up its $250M production budget at the box office alone.

    Is it superhero fatigue? At this point, it doesn’t really matter what it is as the box office in general is struggling. Five Nights at Freddy’s second weekend plummeted in the worst weekend we’ve seen in a long time after a big frontloading by fans. It had a strong forecast going by early presales which is why The Marvels is currently faltering as it seemed to not pick up any pace in the earlier weeks, but also hasn’t had a lot of output by Marvel Studios or Disney outside of a big final trailer push yesterday.

    The strikes are definitely hurting this film as its main selling point was the trio cast at the forefront, which was a no-show during any of the film promotions. That means no showcase during talk shows, interviews, or anything else one would hope to promote their film with. Even the long-awaited prequel to The Hunger Games is looking at a soft $38M to $50M opening currently. Who knows if this fall is going to be just a depressing reflection of the summer box office?

    Globally, the predictions stand at a $140M opening worldwide, which is on par with what The Flash had in the summer (taking into context an off-season release it hurts just a smidge less than one of the expected biggest blockbuster releases). The big questions in the room are the initial reactions to the film, which are expected to drop some time tonight, and the reviews. As mentioned previously: people are a bit more frugal with their money and after going all-in with Barbenheimer, viewers may be a bit more cautious going into the rest of the year as inflation and the cost of living crisis is a big factor in decision-making nowadays. Plus, if it releases on Disney+ in the coming months it hurts far less than spending upwards of $40 bucks to go to the movies.

    It’s not an excuse and it will stand to reason that The Marvels could potentially end up as the worst box office opening for any MCU release so far. Even lower than Eternals which had to fight off COVID during its initial release, but also benefitted from far fewer releases in theaters. It all depends on those previews as if they open to around $6M on Thursday, the film could face a $40M opening weekend. It all depends on word-of-mouth and reviews ahead of time; something Marvel Studios hasn’t been dependent on in a long time.

    A big point is that men in the age range of 18 to 34 are the key factor for most Marvel releases, but, oddly, expectations are purely on this demographic given the film’s very strong female leads. If the film hits the right cords with its core audience, women between 17 and 34 could make up for that fact as they are closer to what the film is aiming for going by its leads and core demographic. That may also be one of the reasons its unusual presales core audience isn’t really invested given the current (depressing) political climate. Perhaps showing a special trailer ahead of Taylor Swift’s films may turn out as a surprise push for the release. For now, we have to wait and see just a few more days until the numbers give us a clearer picture.

    Source: BoxOfficePro, Deadline, The Numbers

  • ‘The Marvels’ Presales Currently Behind ‘The Flash’ and ‘Black Adam’

    ‘The Marvels’ Presales Currently Behind ‘The Flash’ and ‘Black Adam’

    At the current rate, The Marvels‘ may be facing the lowest opening since The Eternals,w which opened to $71.2M during the pandemic. Of course, it’s not definite but the presales are currently tracing behind Black Adam and The Flash according to a new piece by Deadline. It’s the first MCU film truly affected by the strike, as Guardians of the Galaxy Vol. 3 was still able to promote with its cast before SAG went on strike as well. There’s also the hot debate regarding Marvel and superhero fatigue with the latter showing its fangs with other releases like Blue Beetle, Shazam: Fury of Gods, and The Flash.

    Marvel normally pulls in viewership and has strong openings with bigger drops going into its second weekend. So, it’s unclear if it’ll pick up the pace going into its final week, especially with hopes that the SAG strike is wrapped this weekend and the cast can start promoting the film. Whether that’ll make a major change is a different point of discussion and remains surprising that Marvel Studios has yet to postpone the release.

    Some are pointing to the “homework” aspect which is a hot debate online. It’s hard to believe that those expectations are set by non-online viewers given that we’re introduced to a variety of characters in films for the first time and not everyone watches every single MCU project faithfully.

    Of course, there’s also the potential that current film visits are closer to a “wait and see” approach rather than going all-in with presales. While Five Nights at Freddy’s managed to pull in strong numbers, they were above the initial expectations due to strong word-of-mouth. The same could also go for the MCU’s latest entry. So, all eyes are going to be on those reviews which are also only going to drop shortly before the release. For now, we can only wait until the film releases with the first Thursday preview numbers and its Friday box office hinting at where the film will end.

    Source: Deadline

  • ‘The Marvels’ Box Office Tracking Towards Potential $75M+ Opening

    ‘The Marvels’ Box Office Tracking Towards Potential $75M+ Opening

    The headlines surrounding The Marvels are surprisingly harsher than you’d expect from a tentpole summer release like The Flash. DC’s general struggle this summer has led to some mixed feelings on what the future has in store for the superhero genre yet other releases seem to hint that the genre isn’t fully out. At the same time, there are enough examples throughout the entire summer that blockbuster fatigue is a bigger issue looming over cinemas going into a strike-affected 2024.

    The current projection for The Marvels have been a bit all over the place. Box Office Pro has a more subdued $50M with a high point of $70M. Its pre-sales trackings are quite a bit behind other Marvel tentpoles, especially 2023 releases. It also simply be a showcase that the frontloading era these films have enjoyed fizzled out early on, as even Elemental proves there are still some legs for Disney releases.

    Projections by The Hollywood Reporter are a bit more positive with a potential high of $80M for the Marvel Studios release, which may be quite a bit behind the initial Captain Marvel with its $153.4M. Three female leads are a big selling point of the project, especially after the success of Barbie a few months back It also grew from its initial $70M prediction but word-of-mouth is going to be the deciding factor here. However, the fact that its leads can’t actually promote the film is likely a huge factor.

    What also seems to be easily forgotten is that Captain Marvel enjoyed the build-up towards Avengers: Endgame and her potentially major role in that franchise “ender” as some claim it was. So, we might be seeing what the film originally might have opened to plus the name-change could also be a factor that people aren’t seeing it necessarily as a sequel even if trailers try to highlight that aspect (to be fair, barely any MCU entry acts like a true sequel but rather just an additional chapter for a specific character).

    Is it the end of Marvel Studios? Who knows at this point, but they are still holding on better than DC is with a questionable reboot. What everyone believed was the “biggest flop” of the year with Ant-Man and the Wasp: Quantumania turned out to be a high bar barely any major release would reach. Even after the summer blockbuster, the film remains the eight highest-grosser of the year domestically.

    The Super Mario Bros. Movie and Barbie were the exceptions rather than the rule this summer which saw major franchises like The Flash, Dungeons & Dragons, Shazam, Transformers, Indiana Jones, Blue Beetle, and even Mission Impossible fizzle out with huge post-COVID budgets. Exhibitors should be more scared that going to the movies is becoming a rarer occurrence and relying on two or three tentpoles per year is not going to keep the box office afloat long-term; even if some are hailing the end of superhero movies and its fatigue discussions.

    Source: Box Office Pro, The Hollywood Reporter, The Numbers

  • ‘The Marvels’ Will Impact the Avengers Films…But Nobody Knows How

    ‘The Marvels’ Will Impact the Avengers Films…But Nobody Knows How

    As Marvel Studios has rolled out its post-Endgame slate, it’s become more and more obvious that while there’s a plan in place that gets the MCU to Avengers: Secret Wars, the finer details of that plan haven’t quite been worked out yet. It would seem that there’s a lot of “that’s the next guy’s problem to solve” as projects are handed off from one team to the next (you can’t convince me that anyone knows if Kang the Conqueror is really alive or dead following the events of Ant-Man and The Wasp: Quantumania…and that’s just fine) but it’s not something that’s been talked about…until now.

    In the latest issue of Total Film, The Marvels director, Nia DaCosta, and executive producer, Mary Livanos, both came clean on the subject. While they both admit that the story of The Marvels will result in something that the Avengers will ultimately have to deal with, they also make it clear that neither of them are quite sure what that will mean. And if those two–who know more about the film than anyone–don’t know…it’s quite possible nobody does.

    “It definitely leads to plentiful opportunities for the future of the MCU, whatever the Avengers and Secret Wars teams may want to do with them,” said Livanos of the conclusion of The Marvels, which will see Kree villain Dar-Benn, played by Zawe Ashton, look to unlock the full power of Kamala Khan’s bangle by reuniting it with its rightful paired partner. Though nobody’s saying it quite yet, those bangles sure seem like they might be the MCU’s versions of the Quantum Bands and may just have some sort of connection to the Multiverse Saga’s big bad, Kang. But do they?

    Zawe Ashton as Dar-Benn in Marvel Studios’ THE MARVELS. Photo courtesy of Marvel Studios. © 2023 MARVEL.

    “That’s a question for [Marvel boss] Kevin Feige,” says DaCosta of how The Marvels fits into the larger shared narrative of the Multiverse Saga. “I have lots of thoughts. But I actually have no idea what they’re going to do in the Avengers movies. I do know that those guys who are doing that watch the films, see what we’re doing. I have things I really want [to happen]. But I’m not sure.” And that means it’s the “next guy’s” problem which Livanos explained.

    “The plot [of The Marvels] deals with some fluctuations in time and space, and there’s definite danger afoot that could affect the multiverse,” said Livanos. “Where it all leads is a bit of a spoiler, and exactly how it’ll all pan out in an Avengers movie is currently being figured out right now. But we’re definitely ending our characters in places that allow for plentiful opportunity.” Who is figuring it all out? At one point, it was definitely in the hands of Ant-Man and The Wasp: Quantumania writer Jeff Loveness, who was hired to pen Avengers: The Kang Dynasty, but there have been relentless rumors that he’s since left the project after completing a portion of the script. Will the next writer start from scratch and get left solving whatever problem the ending of The Marvels leaves for the Avengers? Or will the ending of The Marvels become the next 616 Mordo and never be seen or heard from again?

    Source: Total Film via Games Radar