The Rock is cooking…and while we can’t quite smell just exactly what it is he’s cooking quite yet, it’s likely to be something special. Through his Seven Bucks Production company, The Most Electrifying Man in Sports Entertainment has struck a first-look deal with Disney that will see The People’s Champ develop films for both theatrical and streaming release.
The agreement cements what’s been more or less a handshake deal between the Seven Bucks and Disney for quite some time. Dwayne Johnson has starred in several Disney films including 2021’s Jungle Cruise and has been leading the promotional charge for Moana 2 as it prepares for its November theatrical release. Johnson’s deal provides the marketable star the opportunity to collaborate with all of Disney’s major studios, including Marvel and Lucasfilm.
The move is the latest in a series that has seen Johnson grow his brand to unimaginable heights. Johnson spun a successful pro wrestling career into an even more successful acting career and has become a social media icon. The actor has his own tequila label, his own energy drink, his own line of men’s skincare and is part owner of the UFL. Following the major restructuring of Warner Bros. plans with DC Comics characters–which no longer included Black Adam–Johnson now finds himself back in the market for another comic book movie. Interestingly enough, a recent rumor had Johnson in the running for one of the X-Men’s most formidable adversaries, Apocalypse, though no further word has come of that since. While there’s no word just yet on what Johson will tackle first, it’s hard to imagine the star doesn’t have something in mind that would see him move into one of Disney’s major brands fairly quickly.
Source: Variety















