It’s never easy to try out a brand new IP. Even a giant like Marvel Studios can’t always bank on its brand to sell the craziest concepts every time. They took a gamble when they first introduced the Marvel Cinematic Universe to the world. Their latest venture to explore the vast history of the franchise through the Eternals could’ve been another one. It looks like there was nothing to worry about, as Deadline reports that the trailer clocked in 77 million views within the first 24 hours. As such, it’s their biggest Disney-Marvel trailer drop since the pandemic started 14 months ago.
It beat out the first trailer for Cruella, which managed a total of 71M. It even beats out numbers from projects from before the pandemic, such as Maleficent: Mistress of Evil‘s 61.7M and Aladdin‘s 60.8M. It was also the No.1 trend right after it launched and is only bested by The Falcon and Winter Soldier‘s Super Bowl spot, which included broadcast numbers. Deadline points out that the Chloé Zhao-directed film is purely going off global online traffic.
It even manages to beat out the big return trailer for Black Widow, which announced it was heading to Disney+ Premier Access a few months ago. That trailer even managed to surpass the second one by 13 million viewers at the time. That trailer already surpassed the view count for Black Panther, WandaVision, and Loki. Sadly, we currently could not find any view counts for the Shang-Chi and the Legend of the Ten Rings premiere trailer. Still, it looks like Marvel Studios has another successful franchise with Eternals in its hand if the viewer count is anything to go by. Seems even after a year of hiatus they aren’t slowing down anytime soon.
Source: Deadline, Hollywood Reporter
