We have another strong opening for a smaller budgeted project, as John Wick Chapter 4 is definitely heading for a strong $70M+ opening. It pulled in a strong $29.4M over Friday night including Thursday previews. As such, it is currently on track to $70.6M but strong word-of-mouth might even push it further. It seems that a strong push is through IMAX, PLF, and 4DX locations with over a third being from those types of theatrical experiences. It’s also showing a strong 93% PostTrak with a higher recommendation rate than even its predecessor John Wick: Chapter 3 – Parabellum.
The target audience here remains men over 25, which made up around 48% of its viewership, highlighting their strong showing in theaters remains what is keeping the medium afloat and matches with previous record-breaking releases. Currently, the problem still remains with younger and family audiences that aren’t quite where they were pre-pandemic times, as they could’ve made a difference for more family-oriented offerings like Ant-Man and the Wasp: Quantumania and even the recently released Shazam: Fury of the Gods.
Speaking of, the Shazam sequel pulled in $2.35M on its second Friday, which is a strong 80% drop. As such, the film is expected to pull in $8.6M over the weekend. That is a 71% drop from its initial release which isn’t something a film wants with a $30M opening. To put that into perspective, that is a harsher drop than even Ant-Man 3, which at least had a $106M opening on its back to balance it out somewhat. At this rate, Shazam might not even pass $200M worldwide which it would need to break even on its production budget. FAmily-friendly superhero offerings might be suffering the most at the moment.
Source: Deadline, The Numbers
