Marvel Studios’ Disney+ Attracts a New Audience for the MCU

marvel disney plus

With the Disney Earnings Call taking place for their third fiscal quarter, the public has received notable updates on where Disney stands in terms of its current business operations. Notably, official word has been revealed for Disney+’s ad-supported model which is scheduled to launch at the end of 2022. As well, the streaming service has defied the company’s own expectations and has added over 14 million new subscribers in the fiscal quarter.

When laying out components to the success of Disney+, CEO Bob Chapek specifically took time to reference Marvel Studios’ output of series over the past year and a half as a major point of success. What he states is quite interesting as he highlights that they have measured an audience that watch these series before any other Marvel offering on the platform, as shared by Alex Zalben on Twitter.

With this bit of information from Chapek, it paints a promising picture of the overall direction the Marvel Cinematic Universe has taken in its fourth phase. It certainly seems to be the case that the audience that’s helped Marvel Studios produce some of the highest grossing films have followed them onto Disney+. And on top of that, the shows being able to attract new audience members that haven’t engaged with the Marvel Cinematic Universe prior is critical for the Disney-owned studio to maintain longevity moving forward.

One could formulate the belief that the distinctly different genres that Marvel Studios has been able to adapt as a series (namely with the likes of WandaVision and Ms. Marvel) have become a large factor in its success. And with the upcoming release of She-Hulk: Attorney at Law, which will be Marvel’s first foray into the “legal comedy” genre, it remains to be seen how the new series will impact the subscriber base of the still-young streaming platform.

She-Hulk: Attorney at Law is scheduled to premiere its first episode on Thursday, August 18.

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