Marvel Studios’ Partnering With Sony on ‘Spider-Man: No Way Home’s Marketing Campaign
There has been quite a lot of discussion surrounding the exact timing when we’ll see the first trailer for Spider-Man: No Way Home. The third entry in Tom Holland’s trilogy has been heavily rumored, and in some instances even confirmed, to expand beyond the Marvel Cinematic Universe and reintroduce the world to some familiar faces. It has been well documented that Marvel Studios is mainly responsible for the creative development of these films and it was uncertain if they have any hand in the marketing.
As there will be a lot of secrets to keep and Sony is notorious for spoiling entire plotlines in their trailers, it seems that Marvel Studios might be more hands-on now. In an interview with The Hollywood Reporter, Disney Marketing President Asad Ayaz confirmed that the marketing plan is currently being mapped out by Sony, but the Disney subsidiary is also ensuring that the trailer works out for everyone involved.
Sony is absolutely handling the marketing for Spider-Man. Kevin Feige and his team are closely partnering with the Sony team on those. So there is coordination in that sense. We also make sure we are aware of who is dropping what when. But we are not working together on the campaigns because it’s their film. They are handling it but there is a level of coordination to make sure that it’s a win-win for everybody.
Of course, he doesn’t give away when we can expect the trailer, but it certainly is a showcase that they’re actively mapping out the marketing activities. It’s not uncommon for them to be planned months in advance, but the pandemic has shortened the time window for when trailers and promotional material is made available for the public. Here’s hoping the wait isn’t too long.