Quality over quantity has been the long-echoed outcry on the internet surrounding Marvel Studios’ direction during the pandemic. With up to four shows on top of three films, it seemed like they were hoping too put out as much as they could. There were hints that Bob Chapek‘s era has forced them to also enforce more Disney+ releases to promote the streaming service while also trying to adjust to something no one ever expected to delay their releases for two years.
Marvel Studios was playing catch-up but there was enough drama to overshadow the troubles most production companies are facing in the current timeline. CG over specific shots in a 2+ hour project were the signs of this development, and many discussions have surfaced online. Ironically, most of this discourse only really arrived during 2022 and has been hyper-fixated on in the current mythos.
That was until Bob Iger once again took over as Disney CEO and many new rumors have surfaced hinting at a new yet old direction. Ironically, the number of rumors of potential projects was one of the causes for concern, these new rumors are potentially doing the same thing. On The Hot Mic, Jeff Sneider has added more fuel to the fire of a more regulated output in the form of an exact project count moving forward.
Marvel’s target output has been reduced. I don’t know if this has been reported, or if this was a line in the trades, or whatever, but I’m told that the target output has been reduced from four shows and four movies a year to two shows and three movies a year. And of course that’s malleable. You could get one on either side of that, or whatever.Jeff Sneider
Two series and three films a year seem to be the current direction for 2023. We just recently saw Ant-Man and the Wasp: Quantumania release with Guardians of the Galaxy Vol. 3 and The Marvels on the horizon. We also had the longest pause between series releases with Secret Invasion finally getting its June release and likely only the second season of Loki on the horizon. While some future schedules might hint at a different schedule, they have reshuffled their schedules quite a bit as of late.
It is kind of funny to think that this schedule matches what we had with the Netflix series and the Marvel movies, as we had two series and three films every year. Yet, we also had additional Marvel series like The Runaways, Agents of SHIELD, as well as Cloak and Dagger. 2018 to 2019 technically had more projects airing with a higher number of episodes compared to the “stuffed” 2022 but perhaps the Marvel studios branding is creating the illusion of such. Either way, the current rumor mill will likely have many happy to see the studio dial it down.