Sunday’s trailer for the Disney Plus streaming series The Falcon and The Winter Soldier is now the most viewed trailer for a streaming series and it blew the previously held record away. The new spot had 125M views in the first 24 hours, more than doubling the previous record of 53M which was held by another Marvel Studios project, WandaVision.
The marketing approach for the series seems sure to capture the attention of younger audience and is, in some ways, reminiscent of the way Marvel Studios marketed Captain America: The Winter Soldier. The new trailer gave away very little about the plot of the series, but showcased some serious action and the bright, flashy lights of Madripoor while keeping the focus on the strained relationship between the two series leads that fans loved in Captain America: Civil War. The series is set to debut on Disney Plus on March 19th.
