We knew the hype was real, but the numbers coming out of Sony and Marvel are staggering. According to a fresh report from Variety, the marketing campaign for Spider-Man: Brand New Day has achieved something no other film in history has: it has crossed the 1 billion views threshold across its collective trailer materials in record time.
The main teaser alone didn’t just break the record; it obliterated it.
While Deadpool & Wolverine held the previous 24-hour record with 365 million views aided heavily by a Super Bowl spot, the Brand New Day trailer hit 718.6 million views in its first day. Proving the Spidey-Sense is a global phenomenon, the trailer surpassed Deadpool & Wolverine’s all-time record in just eight hours, clocking 373 million views before most of the West Coast had even finished their morning coffee.
It has been nearly five years since the world saw Tom Holland’s Spider-Man. The pent-up demand for a rebooted Peter Parker in a world that has forgotten him is clearly higher than anyone anticipated. By turning a simple trailer drop into a record-shattering global event, Sony and Marvel have sent a clear message: the MCU’s slump is officially over and 2026 will be a huge year.
Source: Variety
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