Peter Parker is officially the most powerful draw in entertainment history.
If you thought the hype for No Way Home was the ceiling for the Spider-Man franchise, you were wrong. Sony and Marvel Studios officially dropped the first trailer for Spider-Man: Brand New Day on Wednesday, and the 24-hour results aren’t just a “success—they rewrote every record in the book.
According to official data from WaveMetrix, the trailer racked up a staggering 718.6 million views in its first 24 hours. To put that in perspective, it didn’t just beat the previous record-holder, Deadpool & Wolverine at 365 million—it nearly doubled it. In fact, Spidey surpassed the 24-hour record in just eight hours.
The record-breaking numbers are a direct result of a brilliant marketing gamble. Sony used a “Global Sun” rollout where fans in different time zones released puzzle pieces of the footage. By the time the full 1:59 master cut arrived, the entire world was already leaning in.
Marvel needed a win that felt grounded yet high-stakes. Brand New Day is delivering exactly that. By stripping away the Stark-tech and the Avengers’ safety net, they’ve made Spider-Man vulnerable again. With 718 million views, the floor for Brand New Day isn’t just a billion—it’s a run for the $2 billion club. July 31st can’t get here fast enough.
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