Spider-Man: No Way Home has just dominated the international box office, and eyes are already on when it might find its way into our homes. It turns out, the big winner might end up being Starz, as Deadline unveils in an interview with its CEO Jeffrey Hirsch that it’ll release on the service sometime “over the next six months.” So, we can expect its release sooner rather than later, as they aim to utilize big-name projects to grow their original offerings as well by creating strong viewership retention.
Ours is a retention game, not an acquisition game. Lining up content week to week, 52 weeks a year. Seeking to move our core audience from one show to the next.
Jeffrey Hirsch
It’s a smart strategy, which Netflix has also utilized when offering their originals based on existing IPs. Their plan makes sense, as it focuses on finding crossover between their target audiences between projects, and no project had a wide acceptance like Spider-Man: No Way Home. So, it’s one of the biggest films to get your hands on right now, especially with those interested in watching it again once it’s available at home. It would be interesting to see how big the film will be once it gets a home release, especially with the promise of over 100 minutes of additional content.
Source: Deadline
