It looks like nostalgia remains a powerful tool for box office results. The Super Mario Bros. Movie has denied any expectations of being frontloaded and has pulled in an $87M second weekend, which is a huge hold after a powerful Easter weekend. Once again, it dethrones Frozen 2’s position at the top spot for animated films and marks Illumination’s best ever. What stands out is that this marks a drop of only 45%, the lowest we’ve probably seen in a long time for any project.
Evil Dead Rise is on the horizon with a potential $20M+ opening weekend after moving away from HBO Max, it doesn’t look like anyone will take the top spot from Mario until the main summer season kicks off in a few weeks. Guardians of the Galaxy Vol. 3 will likely push them off that top spot but the film has had no real direct family-oriented competition for some time, but it’ll be interesting to see if its main target audience is likely much older than one might expect.
Sadly, there’s a drawback with such a dominant presence in theaters as other projects are seemingly suffering a bit and not quite pulling in the audiences they want. Normally, counterprogramming is quite effective in using an audience that isn’t drawn in by the latest blockbuster but perhaps this is a bigger showcase of what exactly the audience is behind a film based on a franchise that started in the 1980s.
Renfield has seemingly bombed in its opening weekend at third place with a small $7.7M. 62% of the box office went to The Super Mario Bros. Movie so it and Russell Crowe’s The Pope’s Exorcist ($8.5M) had to duke it out for what is left. Though the mixed reception on both doesn’t help that isn’t uncommon with many horror films that actually play better than what the general audience reception might make you think.
Source: Deadline
