Tag: Marvel TV

  • ‘Loki’ Season 2’s First Trailer is Disney+’s Biggest Debut Yet

    ‘Loki’ Season 2’s First Trailer is Disney+’s Biggest Debut Yet

    It looks like having a sequel season is paying off for Marvel Studios, as their recently released trailer for Loki’s second season is already breaking records. While reactions to Secret Invasion were a bit tepid, it seems that people are more than happy to revisit the story of their favorite trickster god trapped in a timeless office of the TVA. The Disney+ series debuted to 80M views with its first trailer.

    It’s not too surprising given that the first season still remains Marvel Studios’ most-watched series on Disney+. Tom Hiddleston has always been a big draw for viewers and the series may remain one of their best so far. While reactions generally have been tepid, a big break between releases and a new movement to slow down their rollout may have given this series a bit more hope to grab people’s attention. The series was also received quite positively with a 90% positive reaction from fans sharing their love for the first season.

    Marvel Studios has had a bit of an uphill battle online while still remaining a power player from a box office perspective. Viewership numbers are difficult to grasp and we have no idea how viewership numbers are considered a success for the streamer, but perhaps this second season will spark an interest to build up their series more than just dropping various single-season mini-series that are loosely connected to the movies with their own stories that add to the MCU mythos.

    Source: Deadline

  • REPORT: ‘Reservation Dogs’ Mato Wayuhi to Score Marvel Studios ‘Echo’ Series

    REPORT: ‘Reservation Dogs’ Mato Wayuhi to Score Marvel Studios ‘Echo’ Series

    While the Loki trailer finally dropped teasing the second season, it isn’t the only other Disney+ series that is set to release later this year. Secret Invasion didn’t quite leave the internet ablaze as Andor did, Marvel Studios seems very intent on building up the latter half after a long hiatus before the last Disney+ series finally released. Echo will also mix things up with a binge drop, which might be a big test to see if that works better for Marvel Studios’ releases.

    News has been sparse on the series, but it seems we got at least one little detail on who will compose the music for the series. Native American composer Mato Wayuhi, famous for his work on the iconic series Reservation Dogs, is seemingly set to compose the soundtrack for Maya Lopez’s upcoming spinoff series.

    After first being introduced in Hawkeye, the character is going to have her own little story that’ll likely also set up the return of Charlie Cox’s Daredevil ahead of his own spinoff series that is currently on hold due to studios’ not paying their writers and actors. It’s a promising addition for the November release and also continues the trend of the series including a mainly Native American production.

    Source: Film Music Reporter

  • REVIEW: Predictable and Dull, Marvel’s ‘Secret Invasion’ Finale is an Overt Disappointment

    REVIEW: Predictable and Dull, Marvel’s ‘Secret Invasion’ Finale is an Overt Disappointment

    From the time the earliest teasers for Secret Invasion rolled out online, it was clear that at some point in the show, Nick Fury wouldn’t be Nick Fury. Since writer Kyle Bradstreet left that “ace” up his sleeve, it was pretty evident from the time “Fury” infiltrated the Skrull hideout that it wasn’t really him. In fact, even in the aftermath of last week’s episode, plenty of fans had already guessed exactly what was going to happen with The Harvest; however, most of those fever dream theories were more interesting than what was delivered in “Home.”

    As far as series finales go, Marvel Studios has seemed to have a hard time “sticking the landing” as everyone likes to say. To continue that analogy, the Secret Invasion finale would be more akin to a gymnast hitting the springboard and then launching headfirst into the pommel horse. For what was hyped up as a paranoia-landed spy thriller, the series as a whole lacked any sense of suspicion or mistrust as to who was or wasn’t a Skrull and despite their efforts, nobody actually believed Russia and America were going to war. Skrull Rhodey was always going to die. G’iah was always going to have her vengeance. “Who do you trust?” Certainly not the people rubber-stamping the choices made here.

    Emilia Clarke as G’iah in Marvel Studios’ SECRET INVASION, exclusively on Disney+. Photo by Gareth Gatrell. © 2023 MARVEL.

    Much as it had previously done with the Kree, Marvel Studios has now painted themselves into a corner with the Skrulls. Kevin Feige once proudly claimed that Marvel Comics pointed Marvel Studios in the right direction with their projects: “The answers are always in the books,” said the head man. It now seems that in their quest to avoid doing direct page-to-screen adaptations, they’ve entirely lost their way. Much like Ronan the Accuser and Mar-Vell before him, Kl’rt, the OG Super Skrull, will either be ignored entirely or greatly reduced in significance…so that the MCU could have Gravik? For decades, Marvel Comics has found ways to keep the Kree-Skrull War alive and interesting but somehow, over the course of two projects, Marvel Studios reduced it–and all its players–into minimalist impressions. What’s left? Some “peace talks” and a brand new most powerful being in the galaxy in Emilia Clarke’s G’iah and Fury’s Skrull wife. What are they going to do now? No idea. Varra’s work is apparently “important” and G’iah’s final scene reeks of the all-too-common theme among Marvel Studios’ writers that whatever comes next for the character is the next guy’s problem.

    And what of the hero of the series? After pushing the people he once took under his wing and hoped to find a home for into a war against their own extinction, Nick Fury…pisses back off into space? So he can make jokes again in The Marvels? After a half-assed explanation given not by Nick but by G’iah pretending to be Nick, old Nick is back and nobody would blame anyone for wondering how–or even if–the events of Secret Invasion will have changed him when we see him again. For four episodes, the series really only worked as a showcase for Samuel L. Jackson, Ben Mendelsohn, Don Cheadle and Olivia Colman’s talents; however, once it came time for it to change gears and try to find its relevance in the ongoing shared narrative, the wheels came off entirely. Ultimately, Secret Invasion will be remembered as a series of unfortunately misapplied and wasted concepts that show Marvel Studios just doesn’t value or understand the Cosmic corner of the comics that Feige once said held all the “answers.” It might be time for the studio to course-correct and work its way back to taking more inspiration from the comics–or it might be too late already.

  • Disney+ Original ‘Secret Invasion’  Heading to Hulu for Limited Time

    Disney+ Original ‘Secret Invasion’ Heading to Hulu for Limited Time

    Disney has been experimenting quite a bit on how they can grow the audience for their various shows. Just recently, it was announced that Ms. Marvel is heading to ABC and quite a few of their animated shows get limited releases on Disney’s various TV channels. Now, they are also trying it out with another Marvel series.

    Hulu has unveiled that the first three episodes of Secret Invasion, which is going to release its season finale next week, will be available for a limited time on Disney’s sister streaming service. It’s an interesting way to promote the series and gain additional viewers ahead of the finale but it’ll continue to be available until August 17th.

    The strategy isn’t bad, as it’s more about also expanding the bundle they are offering for those interested in multiple streaming services. While viewership for this series wasn’t among Marvel’s best, it doesn’t have any superheroes that tend to carry these kinds of projects. Though we generally don’t know what makes a Disney+ series successful in the eyes of Disney, as they release no data and we have to rely on third-party analysis. One of the important reasons writers and actors are fighting for better pay.

    Source: Twitter

  • REVIEW: Nick Fury is Finally Back in Episode 5 of ‘Secret Invasion’…and That Might Be the Problem

    REVIEW: Nick Fury is Finally Back in Episode 5 of ‘Secret Invasion’…and That Might Be the Problem

    If you’ve been watching Marvel Studios’ latest Disney Plus streaming series, Secret Invasion, it may have come to your attention that Nick Fury just isn’t himself these days. As the audience has all too often been reminded by everyone in the show that knows him, Fury hasn’t been the same since the Blip. However, as the consequences of Fury’s secrets have continued to come back to haunt him–and potentially the entire human race–glimmers of the old spy have begun to shine through and, as of the end of the latest episode, it seems that yeah, Fury is thinking he’s back. But did Fury’s return come too late?!?!

    Not to put too fine a point on it but the answer is no. And being able to answer that question ahead of the series’ finale is, as Samuel L. Jackson might certainly put it, a mother fucker. As wonderful as Jackson’s performance has been, including the unforgettable scenes he shared with Ben Mendelsohn and the chemistry he continues to share with the criminally underutilized Olivia Colman, Secret Invasion continues to be more about Fury’s past–which by proxy includes the collective past of the MCU–and the bind that puts him into in the present. However, because the Nick Fury and MCU are known to have a future beyond Secret Invasion, the audience already knows the score: despite taking heavy body blows, Fury’s going to Rocky Balboa Gravik’s “Skrull ass” and save the day. We know this because Fury is alive and well in The Marvels. We know this because there’s no way the Marvel Studios Parliament greenlit a project (Armor Wars) about Skrull Rhodey. While that doesn’t mean there might not be some surprises in the finale (after all who among us was not both completely surprised and thrilled to see that one character from Black Widow show up?), the finale pretty much writes itself and that makes anticipation for it a bit low and the buzz around it will likely be a bit dull.

    Samuel L. Jackson as Nick Fury in Marvel Studios’ SECRET INVASION, exclusively on Disney+. Photo by Des Willie. © 2023 MARVEL.

    I love playing him, and I love the fact that they’re opening him up to all these other possibilities and this whole life that he has. So hopefully I’m not done, and in this new phase of the MCU I’ll still be floating in and out of there somehow, some way.

    Samuel L. Jackson on Nick Fury

    That’s not to say that Secret Invasion hasn’t excised a pound of flesh or two from Fury. Over the course of the first five episodes, he’s lost his longest standing ally in Talos, his right hand in Maria Hill and had to come face-to-face with the idea that even he is fallible. But for Secret Invasion to truly matter, the events of it must change the man known as Nick Fury and set him on a new path just as the events of Captain America: The Winter Solider did for Steve Rogers. The good news is that it would seem Jackson has no interest in walking away from the role of Fury which means the next 4-5 years could pay off the investment fans of the MCU have put into Secret Invasion and, to be fair, that’s exactly what Marvel Studios One Above All, Kevin Feige, sold to fans when the first wave of Disney Plus series were first announced.

    Samuel L. Jackson as Nick Fury in Marvel Studios’ SECRET INVASION, exclusively on Disney+. Photo by Gareth Gatrell. © 2023 MARVEL.

    “These episodes will intersect with the movies in a very big way,” Feige told Variety in a 2019 inteview. “It’s a totally new form of storytelling that we get to play with and explore. It’s the first long-form narrative that Marvel Studios has done — they’ll be six episodes, eight episodes, 10 episodes with the actors from the films playing their characters. They’ll be changing, evolving, growing in those event series and then those changes will be reflected in their next film appearances,” Feige explained. So while fans continue to wait for each of these series to be “the next big thing”, Feige could easily quote Dennis Green and remind fans that “they are what we thought they were.” But therein may lie the problem with Nick Fury in Secret Invasion. If the finale simply reinstalls old Nick Fury into the MCU, which is what the whole series has been preparing fans for, then there’s been no change, no evolution and no growth. If the Nick Fury who appears in The Marvels hasn’t been irrevocably changed by the events of Secret Invasion, then it will be fair to judge the series as a failure.

    As for the rest of the episode, it’s a bit of a microcosm of the series as a whole. Like the deaths of Maria Hill and Talos before him, Pagan’s death at the hands (?) of Gravik was weightless. It’s hard to think of a supporting character in any of the MCU series that was as impotent as Pagan; seemingly every action undertaken by the character, even his death, would have had the same impact on the series if it happened off screen or didn’t happen at all. For all the razzle dazzle of G’iah becoming a Super Skrull, she participated in a good old-fashioned shootout with the meanie Skrulls rather than Super Skrulling and the same can be said of Gravik who resorted to his hand-to-hand combat skills to kill the mutinous meanies Skrulls. Given the importance of the Kl’rt in the comics, to see the idea of Super Skrulls relegated to a few cheap VFX scenes makes the entire idea feel squandered. Even the episode’s McGuffin, The Harvest–an idea that has circulated since Thor’s blood lingered around during the Battle of New York seen in The Avengers–seems stripped of any real danger around it since Fury’s plan to give it to Gravik will certainly resolve in some way other than a bunch of Avenger-powered baddie Skrulls trotting around the Earth. As far as pentultimate episodes go, “The Harvest” came up short but with one episode left to go, there’s still time before the impact of Secret Invasion can truly be judged.

    Source: Empire, Variety

  • Bob Iger Speaks Out on “Diluted Focus” Due to Marvel’s Recent Output

    Bob Iger Speaks Out on “Diluted Focus” Due to Marvel’s Recent Output

    Marvel is the big fish in the pond and for the first time in a long time, they had a project not quite reach the heights they usually do. While Ant-Man and the Wasp: Quantumania didn’t crack the $500M, it was more a warning of what was to come throughout the summer box office with one bomb after another that barely crack the $300M ceiling. Outside of a few exceptions, including Guardians fo the Galaxy Vol. 3, it has been rough all around.

    That still didn’t stop people from calling it the end of Marvel Studios and the Marvel Cinematic Universe; a common complaint throughout the Internet’s long history with the franchise. Still, Disney CEO Bob Iger is seemingly aware that their own ambitions became a focus point of general audience drag. He ends up discussing the performance of some recent releases, but generalizes the topic of how their streaming ventures hurt their theatrical output.

    There have been some disappointments. We would have liked some of our more recent releases to perform better. It’s reflective not as a problem from a personnel perspective, but I think in our zeal to basically grow our content significantly to serve mostly our streaming offerings, we ended up taxing our people way beyond — in terms of their time and their focus — way beyond where they had been.

    Bob Iger

    He ends up highlighting Marvel as an example by downplaying previous TV ventures and stating that audiences’ “focus and attention” was diluted. While the internet would make that seem true, there’s a big batch of people out there that generally don’t keep up even when there were just two or three films a year. Plus, there was the whole pandemic that changed many viewers’ behaviors and strongly showed its fangs this summer at the box office. The sudden increase in output to appears the Chapek era of “all-in streaming” strategy still played a role in this multi-faceted world.

    Marvel’s a great example of that. They had not been in the TV business at any significant level. Not only did they increase their movie output, but they ended up making a number of television series, and frankly, it diluted focus and attention. That is, I think, more of the cause than anything.

    Bob Iger

    One thing concerning this comment is claiming that Marvel has “not been in the TV business at any significant level,” which means Iger is mainly referencing Marvel Studios as an entity or generally forgetting the past few years. Their Disney+ output is far removed from the weekly releases of a 22-episode season that was Agents of SHIELD. The various Netflix series set the standard for many’s expectations of the current shows.

    That is also ignoring Hulu’s Runaways which ran for two seasons, the non-Disney productions like Legion and The Gifted. We also can’t forget Cloak & Dagger which ran on Freeform and we haven’t even touched upon any of the animated series or whatever Inhumans wanted to be. There was more output from Marvel at one point, and seems like an oversimplification of a post-COVID media world.

    At the end of the day, if a film is good but not worth a rewatch in theaters: why watch it in theaters? Their strategy to release films within 45 days created a new habit for viewers and ended up dragging their box office successes more than diluting viewers’ attention. Similar to how they milked their other golden goose on the streaming service and ended up hurting Pixar’s box office success long-term. It’s never that simple.

    Source: Variety

  • REVIEW: ‘Secret Invasion’ Episode 4’s Big Moments Were Ultimately Too Tropey to Be Impactful

    REVIEW: ‘Secret Invasion’ Episode 4’s Big Moments Were Ultimately Too Tropey to Be Impactful

    Representing the 2/3 marker of their 6-episode series, the fourth episodes of Marvel Studios Disney Plus streaming series have routinely served as pivot points for the shows. Episode 4 of Marvel Studios’ latest streaming series, Secret Invasion, kept that trend alive with multiple big moments that will change the course of the show as it heads into its final act; however, none of those big moments really felt impactful as they were ultimately far too predictable. At the end of the day, though, ” Beloved” gave Samuel L. Jackson’s Nick Fury the final push he needed to bring back that Old Nick Fury we’ve heard so much about.

    As was widely speculated–and indeed given away by promotional footage–Emilia Clarke‘s G’iah was not only NOT dead but also now a Super Skrull herself, powered up with Extremis at the least and who knows what else at the most. G’iah’s brief reunion with her father, Ben Mendelsohn’s Talos, didn’t really have the emotional kick the writers’ room probably intended for it to have (due in part to the lack of screen time the characters shared up to this point) but it did all too easily clue engaged fans into the fact that Talos wasn’t going to survive the episode. As a series intended to be full of twists and turns, Talos’ death was another example of a “twist” that was far too foreshadowed by a trope audiences have seen far too many times to miss. Just like Fury and his Skrull wife weren’t going to shoot one another and Rhodey was the most obvious Skrull plant well before the series ever aired, the paranoia and suspense that the audience is supposed to be feeling just isn’t there.

    Emilia Clarke as G’iah in Marvel Studios’ SECRET INVASION, exclusively on Disney+. Photo by Gareth Gatrell. © 2023 MARVEL.

    Outside of the less-than-impactful “twists” in Episode 4, “Beloved” also took away one of the series greatest strengths to date: the chemistry between series leads Jackson and Mendelsohn (it’s also probably one of the last times fans will be treated to the great chemistry between Don Cheadle and Jackson as well). While Jackson’s charisma and talent makes him a surefire match for any talented actor with whom he’s sharing scenes, he and Mendelsohn had something special and it’s more of a gut punch to know we won’t see that again than it is to know Talos is dead (or “dead’?). Talos’ death does, however, open the door for Fury to need a new ally in his fight against the Skrulls which may just lead him back to the absolutely wonderful Olivia Colman whose character has, to date, been greatly underused.

    Whatever the case, it does seem clear that Talos’ death will be the final push needed to help Fury find his way back to the bad mother fucker that Secret Invasion has reminded us of so frequently. One of the most frequently seen clips from the promotional footage for series saw Fury putting on an eye patch and a trench coat in a cemetery and savvy fans are well aware that’s not happened yet. As Secret Invasion enters its third and final act in next week’s Episode 5, that moment is likely just around the corner and two episodes of a vengeful Fury turned loose on Gravik’s Skrulls puts the conclusion of the series in the hands of its surest bet: Jackson’s enormous talent. So while Episode 4 was a bit of a downshift, there’s plenty of hope for the series to end in high gear, letting Jackson open it up on a long straightaway.

  • REVIEW: ‘Secret Invasion’ Episode 3

    REVIEW: ‘Secret Invasion’ Episode 3

    Episode 3 of Marvel Studios Secret Invasion certainly doesn’t ascend to the heights of the previous installment but it does share the same strengths. “Betrayed” follows the same recipe for success as “Promises” by giving stars Samuel L. Jackson and Ben Mendelsohn plenty of room to riff off one another but fails to deliver the payload due in part to a fairly uninspired and less-than-surprising series of “twists.”

    Billed as a paranoid spy-thriller, Secret Invasion hasn’t really been steeped in much paranoia and the outcomes of this episode’s spy games were all too predictable. The Skrull plot to blow up the UN plane didn’t work?! G’iah got caught!? Rhodey is a Skrull?! When compared to similar projects within the genre, the attempt to thrill and surprise the audience not only doesn’t live up to Mission: Impossible standards but also does not even to the MCU’s espionage goalpost, Captain America: The Winter Soldier. The good news, however, is that the series is only at the halfway point and hopefully ups its game during the second half.

    Ben Mendelsohn as Talos/Keller in Marvel Studios’ Secret Invasion, exclusively on Disney+. Photo courtesy of Marvel Studios. © 2022 MARVEL.

    Whether the series ever lives up to the billing of a high-stakes spy thriller or not, it’s clear that Kyle Bradstreet, Ali Selim and the team of creatives behind Secret Invasion knew where their bread would be buttered and gave the supremely talented duo of Jackson and Mendelsohn room to work. When watching the two playfully barb one another, it’s impossible not to think that the two veteran talents either had some input into their dialogue or did a fair amount of ad-libbing. Either way, the result continues to be some of the MCU’s best character work. And on that note, using the series to draw out the idea that Nick Fury’s reputation as “the spy” of the MCU was built on the backs of Talos and his Skrulls is a wonderful bit of retconning that truly changes the world we thought we knew. Maybe the second half of the series will allow Gravik and his extremist Skrulls the same opportunity.

    As for Gravik, he’s given some real bite by Kingsley Ben-Adir despite being written into some corners. Now that his Super Skrull plan has been revealed (as well as the fact that he’s already powered himself up), that will seemingly become Fury and Talos’ primary problem. How can two non-powered folks take down an army of Super Skrulls? They certainly can’t expect help from War Machine now that we know Rhodey is a Skrull and Fury has already made it clear he’s not calling The Avengers for help. So, perhaps his best bet is a Super Skrull or two of his own? While Marvel Studios has been known to waste a talent or two over the course of its 15-year history, it’s hard to believe they just Quicksilvered Emilia Clarke, especially when promotional footage for the series has shown her character in several key scenes that haven’t made their way into the show yet…including one in which she appears to be in Gravik’s Super Skrull maker. Of course, that could all have been subterfuge by the studio but given the myriad ways Gi’ah could still be alive let’s hope it’s not.

    While it’s a bit concerning that Secret Invasion only delivered one truly strong episode in the first half of the series, it does actually feel like the best is yet to come. Through visual cues, the audience can track the “return of Nick Fury” and so far, he’s not quite there yet. Once Fury resumes being Fury–and what will it take to finally push him to that point?–the series could become something else entirely as well.

  • Evan Peters’ Ralph Bohner Rumored to Pop Back into the MCU

    Evan Peters’ Ralph Bohner Rumored to Pop Back into the MCU

    It appears that Marvel Studios did NOT learn anything from WandaVision. Marvel Studios first streaming series generated an inordinate amount of buzz each week as fans theorized that everyone from Reed Richards to Magneto to Mephisto would appear and then went into frenetic outrage when their theories came up empty. Adding to the frenzy was the appearance of Evan Peters who after portraying Quicksilver in the Fox X-Men franchise, popped into WandaVision as Wanda’s twin brother only to be revealed to be an out-of-work actor named Ralph Bohner. Week to week, the outrage over Bohner grew and grew as it became clear that Peters‘ Bohner was nothing more than a misdirection. Despite all the rage over Bohner, a new rumor suggests that Marvel Studios is ready to revisit the flaccid role in its WandaVision follow-up.

    According to insider Daniel RPK (via @ScarletWitchUpd), Peters‘ will take another stab at Bohner in the WandaVision spinoff Agatha: Coven of Chaos.

    It might seem that revisiting Peters‘ Bohner might not have much left to offer the MCU following a disappointing first ride but clearly Jac Schaeffer and the powers that be don’t see it that way. However, while it seems unlikely that Bohner will fill a huge gap in the plot of the series, given where WandaVision left his character and Kathryn Hahn‘s Agatha, there’s probably a little space for the character to slide into the plot in some satisfying way.

    Agatha: Coven of Chaos is currently expected to stream on Disney Plus at some point in 2024.

    Source: Twitter

  • Marvel Stuntman Claims Marvel Studios Was “Going to Batgirl” an Upcoming Disney+ Show

    Marvel Stuntman Claims Marvel Studios Was “Going to Batgirl” an Upcoming Disney+ Show

    There are always a lot of eyes and ears out there trying to get the latest scoop on whatever Marvel Studios is up to. Rumors have been circulating far and wide that they’ve dragged down the overall experience and likely are a big factor in the “fatigue” discussions online, as we constantly hear reports of things that may never even happen or aren’t even true. Now, it seems a long-time Marvel stuntman, Chris Brewster, is joining the game with a rather curious statement.

    Taking part in the Ikuzo Unscripted podcast, the stuntman claims that one of the upcoming Disney+ shows was almost canned, or as he puts it: “They were going to Batgirl it.” The show he’s talking about is nonother than Echo, which was seemingly postponed quite a bit throughout its production as we’ve heard some time ago. While they are still moving forward with the show, he claims that is due to the strike.

    Uh, yeah, well, they… I always get the word of mouth. I heard they were going to ‘Batgirl’ it, because they weren’t happy with it and now they’re doing reshoots and are planning on airing it. But I think that could also have something to do with the fact that there’s a strike and there’s not a lot of content right now, so like, ‘We have it made already.

    Chris Brewster

    While there have been some discussions about not having enough time to make it work by head writer Marion Dayre, the series was delayed quite a bit. Of course, he also mentions reshoots that could make up for a lot of the troubles they faced and if it weren’t for the Internet we likely would’ve never known this. Who knows if the “word of mouth” he’s hearing isn’t also someone hearing it from another and things slightly alter from there. We can’t say if this was just an option on the table in a meeting, or if they generally were looking into the option fully. The drawback of these kinds of stories.

    Echo is set to be the first binge drop for the franchise on November 29th, at least for a live-action show. It has big ties to the upcoming Daredevil: Born Again series, which he also complained about not including Netflix’s original production team in the same interview. Though, one could argue that they aren’t tied to having to do the same project the exact same way and have a pool of talent that gave us some great stunts in the past. Plus, we don’t know what direction the production is heading given its many episodes.

    Source: Ikuzo Unscripted via The Direct