The decision by Marvel Studios to canonize Netflix’s Daredevil series as part of the creative overhaul on Marvel Television’s Daredevil: Born Again meant that the adventures of the Devil of Hell’s Kitchen weren’t the only stories retconned into MCU continuity. Indeed all of Netflix’s series made the jump because of the interconnected nature of their stories and the shared experiences of the title characters in The Defenders. So while Matt Murdock, Wilson Fisk, Frank Castle, Benjamin Pointdexter and others will share the screen again in Daredevil: Born Again, Jessica Jones, Colleen Wing, Danny Rand, Misty Knight and Luke Cage are out and about somewhere in New York City. And while fans of those characters wait to learn what’s next for them, the first trailer for the new series acknowledges another one of the Defenders for the first time.
As can be seen around 28 seconds into the trailer, during a New Year’s Eve gathering in Times Square in which Wilson Fisk is seen giving a speech, one of the billboards just above the advertisement for Rogers: The Musical serves as an advertisement for Harlem’s Paradise.

Founded in the 1960s by Buggy Stokes and Quincy McIver, Harlem’s Paradise served as headquarters for the Stokes Crime Family and was a key location in both seasons of Luke Cage. As of the series finale, ownership of the club had been passed on to Cage following the death of Mariah Dillard.
Harlem’s Paradise is the place where hip-hop, funk, jazz & rock and roll all come back to the mothership. It’s a party, y’all.

Though the billboard is advertising the club through a quote, the lettering on the sign is unclear. However, the nod to the location is an easy way to incorporate one of the key settings of the Defenders-verse into the MCU without making any major changes to the world previously created or painting themselves into a corner.
Daredevil: Born Again debuts on Disney Plus on March 4th.

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