The Eternals is taking a cue from Shang-Chi.
As COVID-19 numbers continue to spike, movie studios have opted to use a hybrid release method. Such has been the case with films like Black Widow and The Suicide Squad, two of the bigger blockbusters released this year. Which is why it was surprising Marvel Studios decided to change things up for Shang-Chi and the Legend of the Ten Rings. Unlike Black Widow, Marvel made Shang-Chi an exclusive theatrical release.
With Shang-Chi hitting theaters, all eyes were on the film’s box office performance to determine how Disney would proceed with The Eternals. So, it’s not surprising that since Shang-Chi has beaten expectations, Marvel Studios and Disney will move ahead with its planned exclusive 45-day theatrical release for The Eternals. Matthew Belloni, formerly of The Hollywood Reporter, was able to confirm the news on Twitter.
The news comes as reports recently stated Disney had three weeks to decide on how to proceed with the movie’s release. It was suggested a hybrid release was being considered for The Eternals. To decide to forgo a hybrid release, the studio seems to have considered Shang-Chi’s box office performance.
Shang-Chi and the Legend of the Ten Rings has already crossed $100 million at the domestic box office. The film surpassed expectations and pulled in $94.4 million over the Labor Day weekend, earning a new record in the process.
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