The trailer drop for Black Panther Wakanda Forever was something special. Given the weight surrounding the project and the expectations in regards to carrying on Chadwick Boseman‘s legacy, it wasn’t going to be easy. Yet, the somber trailer offered something different from the usual trailer fare and made it potentially stand out from the rest. That same has seemingly been accomplished with the trailer almost doubling the original Black Panther‘s 24-hour viewership.
As of now, Wakanda Forever, which has been the main focus as a title for its promotion, has pulled in 172M views within 24 hours. That is almost twice as much as the first back in 2017, which stands at a still impressive 88M. The film was also trending for five consecutive hours and Black Panther pulled in 893K mentions. So, it was definitely the talk of the town. The film’s viewership actually rivals that of most Avengers films, closing in on Avengers: Infinity Wars which stood at 179M.
Spider-Man: No Way Home still is the most viewed film at a historic 355.5M views. Thor: Love and Thunder is still a surprising 209M, which showcases how viewership doesn’t necessarily translate to box office openings. Still, its main point of comparison is the previous entry and doubling those viewership numbers of a film that managed to pass $1 billion mark back in 2018. It’ll be quite interesting to see how far the film manages to grow and if subsequent trailers could continue pushing its numbers to even rival that of Doctor Strange in the Multiverse of Madness, which pulled in around $950M this year.
Source: Variety
