It has been a very dry year for Marvel fans. Suddenly, the Emmys gave us a glimpse of hope as it dropped the first trailer for WandaVision. It was the first new trailer we’ve seen from the Marvel Cinematic Universe since the last Black Widow trailer dropped back in April. We didn’t know if the Disney+ shows would even see a 2020 release. Originally, August was the starting point for this new venture with Falcon and the Winter Soldier. Somehow, the craziest of Marvel Studio projects were able to stick to its 2020 plans. Our first look at the trailer teased the unlikeliest of couples battle in an alternative dimension filled with sitcom tropes. It teases a completely new direction for the franchise and it looks like people are already all in.
Even though the Emmys sank to a new low of 6.1 million viewers, the trailer has been the talk of the town. Within 24 hours the trailer has garnered around 53 million views. According to the social media monitor RelishMix, this is in the same league as any Avengers or Fast & Furious trailer. It has reached 302.6K mentions which are numbers that are tentpole even pre-COVID. To put this into perspective, it beat out any of the major draws from the Super Bowl. Black Widow at the time garnered 18.7 million followed by Mulan and No Time to Die. Hell, it even beat out Avengers: Infinity War‘s 30.9 million after its Super Bowl reveal.
This is why Marvel Studios was quiet all this time. They knew that they needed to wait for the perfect moment. People were aching for some kind of life for the franchise. WandaVision not only filled that void but also changed our perception. We have learned to expect specific things from a Marvel Studios trailer. We get some comedy, action, and amazing effects. Yet, this trailer shows that the studio is venturing out into completely new territory that will break our understanding of the franchise’s future. It is an exciting time to be a Marvel fan and cannot wait until they finally reveal the official release date.