It looks like Disney is continuing to build its 20th Century brand as a way to produce films and offerings for their streaming services. It has been announced that The Princess will premiere globally on July 1st. It’ll be made available under the Star banner in specific locations, its US release will be through Hulu and Star+ in Latin America. Le-Van Kiet of Furie fame is in the directing chair with The Kissing Booth‘s Joey King taking on the titular role.
The story focuses on a strong-willed princess that does not want to be forcefully married to a sociopath. Yet, as retaliation, her father locks her up in a remote tower of his castle. As you might expect, her suitor has his own plans to take the throne and she’s forced to protect her family and the kingdom. King is joined by Dominic Cooper, Olga Kurylenko, and Veronica Ngo. Kiet is working off of a script from Ben Lustig and Jake Thornton with Neal H. Moritz, Toby Jaffe, and Derek Kolstad in the producing chair.
It’s another 20th Century production that ended up as part of their streaming service repertoire, similar to No Exit recently. With the cinemas being filled with mostly well-known IPs, it’s unclear if this will be Disney’s overall strategy moving forward or if they’ll also give these smaller productions a chance in theaters. It would be a shame that after purchasing 20th Century Fox that most of their originals end up only as streaming services.