In what’s either the most brilliantly coordinated marketing move in its history or a spectacular coincidence, Marvel Studios looks to be following the plot of the recently released Deadpool & Wolverine as it attempts to accelerate the conclusion of the Multiverse Saga. Launched in 2021 with the studio’s first streaming series, WandaVision, the Multiverse Saga has now toddled into Year 3 with a track record pockmarked by an unprecedented run of projects that simply failed to land with the fanbase. Beginning with 2021’s Eternals, the studio dropped a series of duds into theaters. Though the cringeworthy Thor: Love and Thunder made plenty of money at the box office, it also raised plenty of concerns about what was happening behind the scenes. Those concerns seemed justified when, in 2023, Ant-Man and The Wasp: Quantumania–one of the Multiverse Saga’s most important stories–was DOA at the theaters and became a critical and financial bomb.
What followed has been well documented and won’t be rehashed here in detail; however, a new mandate by Disney big cheese Bob Iger, the loss of the entire creative team and star of Avengers: The Kang Dynasty and an extended Hollywood work stoppage have all combined to metamorphose the future of Marvel Studios. And now it seems as though Kevin Feige and crew wish to euthanize the Multiverse Saga and move ahead into whatever all-new, all-different saga is on deck. While that assumption is purely speculative, comparing the studio’s original plans for the Multiverse Saga with the latest iteration does provide a compelling foundation from which to make an argument that Marvel has chosen to prune its current saga.
How It Started
Despite getting underway in 2021, the Multiverse Saga was not known as such until July 2022 when Marvel Studios One Above All, Kevin Feige, revealed the title and what ultimately became the first of many drafts of the saga’s future slate. At that point in time, six films (Black Widow, Shang-Chi and the Legend of the Ten Rings, Eternals, Spider-Man: No Way Home, Doctor Strange in the Multiverse of Madness and Thor: Love and Thunder) and seven streaming series (WandaVision, The Falcon and The Winter Soldier, Loki, What If…? Hawkeye, Moon Knight and Ms. Marvel) had already been released as part of Phase 4. Feige then revealed that Phase 4 would wrap up with She-Hulk: Attorney At Law and Black Panther: Wakanda Forever, bringing the total number of Phase 4 projects to 15, only 8 fewer than that ENTIRE Infinity Saga. Phase 4 played out as planned with each project making its scheduled release date.
The cookie crumbled a little differently for most of the one dozen projects that originally made up Phase 5. That number quickly changed to 13 when the then untitled third Deadpool film was added to the phase just a couple of months later in September 2022…and from there, the shuffle was on. For the purposes of this discussion, it’s not worth counting the number of times each project was given a new release date, only to point out that as of publication, 6 Phase 5 projects (half of the original number) have yet to be released despite the original plan calling for the phase to wrap up with the release of Thunderbolts on July 28, 2024 (the date on which Deadpool & Wolverine ultimately was released). As it stands, the final six projects of Phase 5 are currently set to be released in 2025.
Though not much of it was revealed at SDCC ’22, Phase 6 was originally intended to be made up of at least 11 projects. As of July 2022, only three of those projects were “known” and they were all films (Fantastic Four, Avengers: The Kang Dynasty and Avengers: Secret Wars). At that time, the Multiverse Saga was on track to be composed of an incredible 39 projects with 8 of them being unknowns. Additionally, as of July 2022, only two projects were slated for release between the fifth and sixth Avengers films–which were both set for a 2025 release–and only one of them was believed to be a feature film, though the identity of it was unknown at the time.
Post-SDCC ’22, fans already found it hard to believe that the studio would roll out two Avengers films in one year and by October 2022, they were proven right. The studio moved Avengers: Secret Wars into 2026 which meant there was now room for 3 movies to be released between the fifth and sixth Avengers films. By February 2023, Disney had moved Blade into 2024 and bumped The Marvels into the November 2023 release. By June 2023, the schedule had been rearranged again to include a total of 10 films to release in the Multiverse Saga after the theatrical debut of The Marvels (a net increase of 1 film from the original plan) with only 2 in between Avengers: The Kang Dynasty and Avengers: Secret Wars.
This plan remained intact through Disney’s April release schedule update with Deadpool & Wolverine being the first of 10 films released after The Marvels with Avengers: Secret Wars still in place to be last of the 10.
Deploy the Time Ripper!
Following SDCC ’24, Disney released another updated version of its theatrical release schedule on August 2nd, 2024. While it’s highly unlikely to be the final version of Marvel Studios’ Multiverse Saga slate, the latest update removed the July 24, 2026 theatrical date from the schedule. Marvel Studios had not named the film intended for that date and it seems very likely that Sony will quickly pounce on it as the release date for Spider-Man 4; however, Spider-Man 4 was always coming and it was always coming from Sony so Marvel dropping the date is a net loss of one project from the Multiverse Saga, putting things back to where they stood in July 2022 with only one film set to hit theaters in between Avengers: Doomsday and Avengers: Secret Wars. So if they’re back to where they started, how can the argument be made that they are trying to accelerate the ending of the saga?
We’re slowly going to decrease volume and go to probably about two TV series a year instead of what had become four and reduce our film output from maybe four a year to two, or a maximum of three. And we’re working hard on what that path is.
Bob Iger on the reduction of content being produced by Marvel Studios
To truly make the argument, one must look at the overall reduction in content as mandated by Bob Iger who, in this instance, is playing the part of Mr. Paradox. Once set to be composed of AT LEAST 39 projects (21 films and 18 streaming series), that number has been greatly reduced–although not entirely quantifiable at this point. The studio was originally willing to release as many as 5 live-action streaming series in a year, a number that has already been reduced to 2. Where once the studio planned to roll out Echo, Season 2 of Loki, Ironheart, Agatha All Along and Daredevil: Born Again over the course of 12 months spread between 2023 and 2024, Daredevil: Born Again is now set for a March 2025 release and Ironheart, while still expected to be released, remains in limbo. Beyond those shows, only Wonder Man and the Paul Bettany-led Vision series have been confirmed by the studio and are not likely to arrive on Disney Plus until 2026. Looking back at the original Phase 6 reveal, it seemed as though the studio had planned for as many as 5 streaming series to be released within it. Even if Wonder Man and Vision were among them, it seems very hard to believe that the studio will then push out 3 more streaming series in 2027 before the release of Avengers: Secret Wars.
The strongest indicator that the studio is looking to put the Multiverse Saga out of its misery is the recent reduction of films between the newly retitled Avengers: Doomsday and Avengers: Secret Wars. While it does return the slate to the state of its initial reveal at SDCC ’22, nobody believed that was the final draft at the time. Reducing the number of projects in between the films results in the reduction of efforts to further explain or further explore what’s going on in the Multiverse. Where it once seemed likely that Armor Wars, a sequel to Shang-Chi and the Legend of the Ten Rings and Doctor Strange 3 were all destined to be part of the Multiverse Saga, that’s no longer possible given the most recent release schedule update; where Phase 6 once looked to be comprised of 6 films, it’s now down to 5 and that is with Blade, which was originally a Phase 5 film, having slid into Phase 6 due to struggles to get production underway. Whatever film lands in between the two Avengers films will have some seriously heavy lifting to do as it seems increasingly unlikely that a streaming series would be required viewing for an Avengers saga finale.
Moreover, the perceived importance of some projects and characters has already been upended following Marvel’s SDCC ’24 announcement. Many believed the Shang-Chi sequel would serve as a major chapter in the Multiverse Saga by connecting the Ten Rings to Kang and that the Quantum Bands introduced in Ms. Marvel would factor heavily into the fight against the conqueror. While it’s probably been determined internally, it seems more likely that Doctor Strange 3 is a much more important project in terms of moving the Multiverse Saga to its end than either Armor Wars or Shang-Chi 2. With only two untitled Marvel Studios films left on the schedule (one immediately preceding Avengers: Doomsday and the other immediately preceding Avengers: Secret Wars), it would not be shocking to see Armor Wars and Shang-Chi 2 get bumped down the road and be replaced by films that help speed the Multiverse Saga on its way.
Given the response of the audience to the multiverse portions of the Multiverse Saga, the reduction of projects almost certainly happened as a result of Iger and Marvel Studios’ creative cohort, The Parliament, recognizing they were on very thin ice with fans. And while that is indubitably a “good thing”, it does not alleviate the perception that they’d like to get this chapter of the MCU over as soon as possible. While we will have to wait a bit longer to be able to say just how many fewer projects will ultimately make up the Multiverse Saga, it is clear it will be fewer than intended and that Iger’s return to Disney coincided with the push to deploy the Time Ripper against it.
Doomed to Fail
Hindsight is, as they say, 20/20; however, the Multiverse Saga was always a risk. And before Ant-Man and The Wasp: Quantumania flopped and Jonathan Majors‘ legal troubles deep-sixed Avengers: The Kang Dynasty, Kang was always going to be a problem…and a problem the studio should have foreseen following Avengers: Endgame. There are plenty of reasons why hardcore sci-fi media never really lands with general audiences but time travel, alternate dimensions and the infinite possibilities of a multiverse are definitely near the top of the list. For a decade, MCU films were easily digestible popcorn blockbusters. Avengers: Endgame changed that and the online dialogue following the film stands as a testament to the difficulties general audiences have with key hardcore sci-fi concepts. Not even the writers of Endgame agreed with the directors on how time travel worked.
We are not experts on time travel, but the Ancient One specifically states that when you take an Infinity Stone out of a timeline it creates a new timeline. So Steve going back and just being there would not create a new timeline.
-Christopher Markus and Stephen McFeely on how time travel works within the MCU
Both Ancient One and Hulk were right. You can’t change the future by simply going back to the past. But it’s possible to create a different alternate future. It’s not a butterfly effect. Every decision you made in the past could potentially create a new timeline. For example, the old Cap at the end movie, he lived his married life in a different universe from the main one. He had to make another jump back to the main universe at the end to give the shield to Sam.
-Anthony and Joe Russo on how time travel works within the MCU
Tracking and understanding the multiple realities created by time travel in Avengers: Endgame became an obsession and a wonderful lesson of why it is important not to engage in online dialogue about nuanced and complicated fictional topics. What should have been a teachable moment for the Parliament became anything but. Rather than avoid dipping back into the deep end of the sci-fi pool, they doubled down by choosing to enter the Multiverse Saga and by choosing Kang as its center. Even the most dedicated and long-standing fans of Marvel Comics would have a difficult time explaining the convoluted nature of Kang to a fellow dedicated and long-standing fan. Making Kang the “anchor being” of the Multiverse Saga was never the right choice. And despite the correct decision to eliminate the saga’s “anchor being” following Majors‘ legal troubles, it nonetheless accelerated the end of the saga, forcing them to turn to where they should have always started.
The studio was ultimately betrayed by its continued divergence from comic book canon and the need to create its own narrative rather than steer more closely to the wonderful source material from which the MCU was born. If Avengers: Secret Wars was always the “endgame” of the Multiverse Saga, there were much simpler paths and each and every one of them involved Victor Von Doom. Sure, direct adaptations of Jonathan Hickman‘s Time Runs Out and Secret Wars would have been far too complicated to land with general audiences but there’s also a sweet spot that exists somewhere between Hickman’s work and Jim Shooter‘s original 1984 Secret Wars, both of which feature Doom as a central character.
Now, it seems, the studio heads chose to learn the hard way and in a move that has been described as “desperate”, turned to Doom to save the Multiverse Saga…and turned back to their biggest star (Robert Downey Jr.) and their most consistent shepherds of content (McFeely and the Russos). Superficially, pivoting to Doom indicates that the Parliament “was listening to fans” and let them help drive the bus to the end of the Multiverse Saga. On the other hand, the move to Doom seems hurried, and, in all the worst ways, Avengers: Doomsday could turn into the MCU’s Batman vs. Superman: Dawn of Justice: a rushed and contrived mash-up that tried to do too much too fast and ended up as an abject failure.
Can Doom replace Kang as the anchor being and save the Multiverse Saga? That’s not a question that can be answered until the entire saga can be viewed retrospectively. However possible it may be, it may be hard for longtime fans of the MCU (and even harder for longtime fans of the Victor Von Doom found in the pages of Marvel Comics) to accept the Multiverse Saga as a success. All things die and with so many options available for Marvel Studios to choose from for their next saga, it might be hard to find many fans who mourn the accelerated end of the Multiverse Saga.
Marvel Studios is expected to provide some measure of an update on the Multiverse Saga on Friday, August 9th during its portion of Disney’s Entertainment Showcase as part of D23.
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